Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"08f824f6f834bb8ea220647439065c7a","s":"c546457472e3f3d5"}
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