Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"a7dde95933b655b76f532430d7961f45","s":"85f884a3e239e3bb"}
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