Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"81f0ce5e6f2870ff48b749bd02a1db05","s":"eb24c87109091994"}
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