Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"81e36944dd44de4cc782a2ef8a8ddf09","s":"929cf554e68cf141"}
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