Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"3abc22fb974ea1a4f237be5792c99d1b","s":"d128e0cb717b29a4"}
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