Retail
June 15, 2023
Global performance marketing company Wunderkind's findings solidify that the online world is the key to the success of any luxury label’s goods. Image credit: Chanel
By Zach James
A vast majority of luxury customers are buying far more than they have in years past, with those expectations rising going into 2024.
{"ct":"KKgNBaOxkCqXYGOjutDwDUO2hSf8ZDDwEzCOLf4oMKk\/LK9q09lghEF0I12v9Wn3EzOTQU+j\/9s4T71KmmVpMGwAf2MizIpZWy6KjDlHJoCqa7Xsan8PnHGZrC8GpSqPKIMLyQFxz\/8rukqP3094uQRngk8Drgh0hhpgdPWlKa804wW3mi9YqlL34HW1NG21RF2bJMF05FeI5P1U18T2TPuzTyGbf9JFywh\/gNCr1pUWJ92JlcYAJ0u3Hlm5Eyz07GObd9nWn2iDQMvctfv8CMnyRAImHJPXMKtolXDeWmvyfZWNrDNWyevjBRhe+33fNBOQYChXM67zfXgXRThrEg\/CCWRwdINUcMABGJjhYp62TeH7p7ybjptIamRWfsjUXPRo+btQHUWc+Z67EnHH8HVQ+dRWuWEHvN2APJP+U0FYjBAvpjIiG5VBIjh4g\/x+xntaiVhqMysh+oAr+PIr1LgJOGt1LQzu8qub1w+E2H9HYNaJLwk2Q5RZxzcspXdAiedacFG3hPFPPgz7d2\/NU9vTQqARbSKtP3KLEKxbJf4JH7J9RZ8fiIRyvAoJCFEdp3Y0s8ZVwBu7s2fTsg0I19WI4KmWFwn3CrqfHHgrbtlA6Iq8C2PqRnF8Av50gL8BDaWAO5Yn+l51H1XZQfNxOOWo96YGTjJOMqNqnKGxstn6iXytGyztIFahb9rwWHdbbACwMS9tGxsbV4chkKSm2ZVpihfLKfRW8jlU2j9Ib9BaVLuPAyPsYVTC26U+Waok8tkqKja6whubSyHoXkfbsw33RcgCv9ihbWx+iGmujF7Ws8Of6pW+7atdhJN9M2\/XIJhJLQgb1RJl+RLkQpsSdxTEmmugDh0BfE3rkyMSTreq1Ebsa0cNNopNYp262Fm0aQJxGCbN4jg27A0GvvqQvLgvLZNMitcy7lrbtBMwSBpjNFrKmV++dS6pawt2+mkjP6ANzgDyKCmd8R47cMIbFLzU2fT987ZFJRLtcgrZ0+U6JYPgMO3+WY5\/hWu\/mgQC3f8P4J4+Dc8XZR5KgxK60WBem4UpHSbmUT+IT6PCC5yjRp0ZLcztEU8lDH3jTcq\/xb2AhYhqUjHbrx95DclbG\/LyguJ0cxcomnXRYwc32XpVbehxJ9sf3G\/KR\/hcNA\/nVLRlp3imOQTOJ5jnit1Wox\/yKCsTUNxj3K4JTxdM20zPA6\/jqqXtk\/XSNCVgELgrMgYj9qDX9gnjOCcw6WVNnR0kvcsyXR\/WFzuCile6pvS8l9+ixA4aRpAAw2qz+UwvWI4hkp10d0En4hQAmDOZnfNEBqEMEv4B3LtLFqnz7o6RfSkSafjQYtK0dC07FLb67BbisvjmtlAgRBm6VUIJBx7fnvTpw2BskLbJZWzK29EyvfllAW+oBRmoAtcCWb50AY5gaElFZJAMBydHdvYMVR3GUwABFDHB8gLboPP\/bUtIqA3gnYoc51gGFXaw3cVz1mMzK1sbJ\/PuMjUAy9KFw2Kr3aWHgNPlp5oO8\/bPYI29A7vpyVydQwYtnlYrDx+XMAq9raDV8C2tmOwvRvi+Uq0HBBvLXyGNe+JQJhVkdB9dezk3CYr\/U48Lr3v2Wn14E3G8Xw8jMUz1IhI7inAZmfMO0wMAtP2M1r5eG4X0rH5AbGpq6LuvlseHlPt2pYRYb\/OzVrDbRttCb\/wKzzY\/uF0rpKbL1AuwJ8scMsRFifjKx5UuGA1SOHQekuhZDooZN\/tXdHvrZ0ggpv4IpKdzmDRBsI0BTD0jLMg8C27eI+Q9FJf0x3eY2tWseUeDVm3fXRqqyGb2eP+XcxGqvcACUJDiyHb9Z2vi7JU5U14DtgyLE6w7PjBgZ0WDmrX+J3MUHAg4JyvZT9jMawQ4rq8FGXwIXCqKZO9QmvWq9XWf25y\/S\/OG+9tjd4pPjfGOG\/+E3dfBwMNOpwdkaOzsD6AUDzVXRuxUCztNwxbs7wpDReXABKDcrGeJb8v2oGJi3iPJjElW3wUkxqghFbSAjYUJVYsPPXAVoyHuP33sN0O+wGuYiNZYBWoyWCkYntHXYk\/gMrIfUE0IOLnnDWk90uKW+Fhp1CwQfjYZeKm32pARx\/0Bz\/gBqKyeoI02ONv2mLVKUMqtzoUpgQxV2HlHbsS+GICCr\/HZs+tv7oWChJzITTOQjQYEaRnsvJZq2fZRe6Zxd8AANdq\/mISy4axadKFx\/1Ui9jFxvjTWfPAx9S900YdzcBBDeAmmo009ScKnJbDh306M3tM0Q34xTmG160FjWUkD4Lbggj4NODPrXOvg9zyLpKQCFxe+8\/3sNL+MxA+993Tovaeo05\/5w\/EHyIN0EidLSrnKYVGnTm3cwJ8UURw9GDtIiORhKjVoVkrpZopoC\/X62phT3Ngk5mzUvV\/CPA7Oyu8DnoZyDD70ubUHxjv5R+QSHAPez15Cn+JdWINWiKzeBTEfzFGhIDkqPzJNqEI9gXQ08zsRJ5dpWSo6yvPpLOBvY2vHLvCvZFwpaJS396Wz1ntmhNB0Za7dH4yKNBL94WgFdXEdBqeDmVeR9lBzvwnS6MknJsG89MgnUrapnb3+6WzlyHG5w78zDUwNNz3xqUiwqhowxFqf6ZT9sB4uWIg7IoRbuVZkwsQ\/RHUZBHMdYAKlCNKnhcBxABZBRFkZF7kz+47YiPtog0LjimmN7TG2gdGjKhv4mgNJukDlKt8KLBi5uz9EL5S9d74NKULbxydJhqE+p3eQMNf6I3PYoPxTR4t8RFGrPtfARJ0ObjwFKiRg\/Eg02IkVv3Pd\/An+DESx9ieZ9U6QXsLIB6vP68jaRKnj+dE457e2bQzZS4jA1ZzPbxNbgzgEZGich2RFxhvz4Os\/DzYbvTFXqjQHUryNYTsbOisWXc35ixwMp2RwzsevFkptvkBjUwoTEE8KfbXclL6CL7r6xTny+FYP8PiKJ0QuLCJ++TUSgEwm8pwdNXaZIgab0SGrSVjYxkG+Z1wcaUsBbw+bbdQYIDAYoO4pVj896JWVeVtUZhOy4Gn3ylkkPPFw1bo6mNdLKF9Jsxvdr2jHtLqj13mCl0Qzpd76bPxyBo875I2jxpshGRumhsc+Gubql23Me7BQUQTJKJJK4dhH6OfvxBD3VgTDWS8bjQAx5w0xPD87yIorlG2u60ro\/4\/qU1L\/DE\/R9X7uA9+hJoPn\/OsjOUSeBJDXjKbYeUGEgiYGgnRfRb9OLg9kv+lWmxg7FcZz9Uq5GEiwl5EpW2WTycBVpAYV4xXm0XDKQfVA6Vh9TEW3cxN1LqAgyqa5OTRfcCEsNa4NzseySI3eMsdYUNxF\/6ky3rf0C0e0b6ePaEbIK7H34vH3LrxmNuzMM\/NQkBu7qNo55HeyJolsQn4XQAcGjrxDjoGa2Xt44DtKzk5+c5PvBEqi2uTgzKonf9WX1j1mqT0VNqKJxcHHQIDH2oWo39A6Z2faK3B80pfvPin3+KmaJMvcfjqH+22NV9AnvH0Bgs0gNt85jdtHOxe29fbOle8VOXI3LnAwFGYgdOxzLk9+372Tm9Z0lHKpcuFMqfaJ2JL5ycXKykBEObek1tVyTra4teA9Y58+myeLdlN+ZSH3WxHPX\/7CFVVCU48EFrXCEH27vWseo72cO+OMeEL0gx2qH4BlaclnWI2S4R8PlxDRUYCOTN9hr7+7AZYvBeXWXXI2jpFyoZVTOPttyLqWQJRXN\/lyOOwtK8n6xs2gRh4GVAwGzpzwZiYdkh\/IKy1SnVtBUrRstfkB6oXgLs2f+ycAeIvgzFDEGVRzWlSKfmkn9M8Fa4dNxTizpKFbh3cyOWuD99fEPrIKBE+odCJKQsOHy5fmx5SE8vt4eArqnSQ\/kEfpl6F+Z6uuNTtMdyBrJWYScfbzfivmf42wxS4\/UTXueyUXQzHo6WPwbt5QbVmuf8+kOr1tQukS\/NUQMa+a0UTId3BhfTBfC+BChGrRAKn+hTqfIJ\/3Yz1ztaeO0CovwyVzduKxhlgligFIGCN9fYx1rn+EVar0V9Y\/f535HT6b3wM+eH29\/W1jK7CeSPVZ6zA9smNVKUOy9puaepQz7bFKBwPoW1nGzB7HCh4lfzhVPlZT4qaztdqyk9SbYpMQU5tHP6mPULLBZQDYHKEvZ8e3N+IskI9n487+IeIRX6ozju9cHPWcpdsanbVm5RJLY\/RcGnonuE\/o4TfYK9k8bQaz2eda2kFJP8nHqpqArw83CL08Z9doiUdEH0qBMXJESxekN4WWRL7sHdljALnQvwHQTAOLAZeAadB4VDxMNzkQjD8G1pw1wFaDU1+TRrvxE1lMqfNMCrSm+6iVaHqRkVJsK\/lgXhzRQrF+bdW3jJmXEaISz32naf6D2W3PbVLAq2xJrQewq6IcwMIoDX8N1t8sITTaQs8RqUR13WoxPSmNV\/64as7qm3CB+QwkzKeenuB2sv5NDrJaw1MSJOWvPSOWRJbwfu872tYR9ES7HIirU6Xwm0vtvx79S9xUphnYg85CMUjp8jn3zzwmAR2cN1Er0tvTEbDeCSMTCGF3GXWeDa6R6hFxlaKW9sHzBe\/YrYNy7hNIcgqAsKmtibrM\/3t4eSGbsNiKy3lrhWitx4t3FV3vE8drBzW\/UJ4vaQP1cvaw\/gpQ1NSYOwYxlprrDYfdaOb3RFjXqoQdaRsU\/eFNcJDRVPZkf+Uf9+ZlhjX1ywQUJQ2AoY+wbRtrKPaHywd7EhA3JfsDaE5i85N\/NgfWgA0C3Mw1I6dpx3Cagz5GBjpDFgZh\/bZ3W+HUmh2z3zJUvNdQH1zoL30WJn\/J3\/I6hzKAvg0b6CprMt5JNSaVpYQIqG2TCFB9\/2c8eqZG+\/sKORA48rvpFXUhlkuvCsx6x4RL2SiuPor0YJ443cBq3+K4Yw8PyKk0SLeuYMdb9oOLPW6ZWTWB5Msx4vK00rfdmCA6p7crFRn1AfgsssbbvabW13WdlmNcp1ps8\/jQT44pKEEp0nK0jT4ELWcXhaQXhHOXa2gZhN9XPlVMcZ\/AcK9PQUNkPs5eATes1AH9+ou4sy1MG\/xN4NMv6juvMURDEFrrwvqQocjzemU24zMWsVHRBqTJ3WwKQUxyBOnLfEpzsyrzvfIWq8lgWaRpiM\/NohBMPtLvNC8bWxZ+9fjqVuRkHX1AbQ25xE8UV\/uDds3PCt0CDhV9ltUTdoVM49vHGC\/9Iw\/SiRwNtUJcnhA6okqOZUCvknrU2t61lJx0SSH22FIvPtWRmyzQ\/b6CiT\/Wku2TEO\/QxYjQN5ZEO+at4A2h1KtZMxFk7zc75o2H42YdqIhR9ycmz+VwMLMQMyH7fqcS3TSXWPz0JAXIEKGotELBNu81nPT2zAXbW3248b9kJPmddy1rBiZ+QM06eQV2LHXm780cNc2E9t5KlNgHZwhBTCm0ivmIAgBmgcUG3WxS8vxaL7XGsG0Hyup11x\/+WSbR\/ftsE1dIl0UOSYglsz8XmVbUeyphNrkP1OdiT7WcBD3DFQdFLO4JvQIjF2jfBPlHS+OkPvljxwxmX2wghGZSmVX9SZ15\/j83RfsqfsqYa9t9WpVsjyyX2KppWrtY0I84h9ZQIk+IYHYvQSZpbcHXb9OHsxKhaMQn3Dz6+q3YvqNo1gMrHSaWPKPDcroZR60bAeHtt7d8xFhqKQlRUBBEXryftiXadxbx3N2LvvTBW3\/USFGfwdJjcrlwZL2DFa+x0jAlUvfu2rcCxyg5HgpoZPoqNFGn+wbu5RYENKGuwqgJDbjBeR5MGVRTzCMVvtTBIn2aC3O1J\/gVHqFOf+zDDkalGvbKRB5ytCNWqQ\/vY0Pjjs0p9y5EemA9YH6giqXsnGJGBczQcjuQ+lLMat1Scaw+8K\/JCXFXoYYlOMtzQltHGcTTAGuIyNkdnnBQaFVT7siguaXzLXP8OIKLkc0ZFlirZm3n2oxrGA2m8plTfkaywB0lx0DhgGJwXmmMO52DOZY4nnuNVy6SpMFjHCIgP\/SgjuM\/Mv1yb8ruVQpgwOooyUg6LfxuqVGuysnULxLDFS7W25K4NMxpRzNTzX5rGb5PlvQ1i9dqnaLK5xLM9ZkZckQcaX\/gtnobpDiTLU7t32sDOBI0ENjl2ugDVHL\/tdBFkga5LL2OFuStqETZr4ZHaJJXjo\/9A9SUYZPDlPSM9RflNgYtWZODqQJ3qXOf\/cUwEJCYLpbTKgPR47FazKgyH99UPqhuFeps47URw0J7jW1o7jtQ1CniPxcj8xaBLKVPRi4wqFNWLcAq8b8EcZwmLa1leJihz1AJHFzLzOWzfzTJ16X+Kii86Y2GkJuk2e9P0n\/gsZiZUMaUESeEfhnDO9OFfY+xbJ+zOCXfVPhx7CNqMCQuYt2OFpxzXiLkVo1GWuF9GQjxlqGWKGfnSNQAQfM84qRfdGeG9RZ4eDbVGZiffAXiFzhFYRBfJAiHk0hluwGPeMZu1X\/J8SEGoufpc5n+94ZF\/gkccXtlKClAPuiaEWT8nQZim8FKPh4XNzeC+vZh5ThjifEhBf6LKL+CyRZITbVGSv4KNMiDS6DSb54T7YsUpa2qa1JKWTwxY13NHHxfDAgqt7l6pkMWs\/tFKDi+GTmHy+oQoOroE150Xgv9SKa5+CMGPi\/vvanO2L2M0lu26e7uU2pixWnt2waL9LXTAf\/vq2Aoy4ckLAQdV79DrppnHVUEWoCMmHqsaGo+JHkOyjCCWqkzXJuycG+O5YO+FqhYUddIcViJ1beo4TEQttPyawsx+6l0xm6dZ7yjEheSLx+M89SQx33b9OrNVwIR4D\/eIAciDgwRZOSvTdksNUPjaIT1LPZPWfUqPK4Goftpts+xzhDpxpqMK1U1RMbxaHOK3EjN6XFWORFiuYRNrrWVZ19iPS2UoEG9atZqDLJSmCL6q9ItIRuYTUhS\/iX+BtYxpHB0l08YBllgnqvJEeREjyt\/M1ULI0EOzYDwXfLTOfInQMJoK9ky4Y8AhF6Y6bAd7mKIRu6LUPW9\/E+QyFodVYU9Ghq18XvDrvabeut24JC83isQ0L42sGNqyY7lL7BYgv5dB1FuNsd\/raVAQ7jvR0KMc42gat\/qOlsBT0+S1OejTri1z9aYHuF4dQmlko3Xj8U9KuXXXI0n8LIIv\/GPcjkibEri47WJMixfZGnVYJERG84e0VG8M6MKdTvFlRuK9\/4LAoPaGOlejjrbfkGT8tpo6ZYzC52I8XYTfNZ5\/TadX2+pAYJGx\/+KypVGEB+heqG2YgHpKXav\/G+d\/ovrK4pq\/bd6S7h0pgmmcbizfsTz9tOfDK\/MfnxV5ZWlS0H8is6KL3wCH3qYXG79NiShefJR16bjnaM7slBlOSlWNtBuQGhkYCX0GREJT4PmvkyKTu1lBjzEBnVIQ0E4eDnf783ng2Yb9HRsRPj2i0WfkY8ZFM006qZ\/QA39ONhf4av8+L55re4pAE63COEmcZ8v3I9dGCayN4y+mo05VD0UZMwoYF2n6Jro1VqVMVoukhzdDyVP7iETutChH6Cm9iRBgSsSZvSKDENw4+zddLhF6Qiw14Qivq1NfPGxK0hORLB+gQeSthwgpzuRJE7H3s3Y+0D0Nf6+FmtEiK8alFWpQgNmwYfuUbCeGTvH8aqP6mRP\/bQX\/wIxwi5o3HLIth1blZAtvLBUXLtTCJKOVhODvQ7nTOfxzzaq3R9eWD\/3Q3dFUDKfgUNSbb6oO9cLs7AXK5jD72lbBu7Tf1dHWBjZBlTU3XuR01Gm0LVsFZiGm\/OACgVyPkhuJNQ5KGfroqXhg9Ex2I\/0757sFpLT\/bTQgCjn4jey1+NK8FQM8zy5vAGPk6leQKTyTqimNYA1zWE+pJ5R3sGZisjXcooPdADW0\/Lc2RzZ8wmbTdR1KKObzmjZZMxbOrH\/BLKhIWDuXDhOFukWKhYiRa8fN290osJf7pAXz0aTIlGaxlDXKEiaO0OP56R34WRLCJS8+mdcXpu6YrSuXORVFB\/E3mpuSbBGEsLF8qrDDFWjlNMR26\/NXHMa2WYwy9AwL9pwr5z3fN480+YfmV9IG5rJ\/lbsJlMF+0I\/4DDyA+DDlpj4s\/JiS4cLTBkNnxPV8XSQrZWVllk0MAMt0MWNoAetbMjD8YLI4cdL8X3qoZUWbrXOkAeuinbVdq1ES76ljz70g3b7j5VuDX2UdboAGE9Td0PE0zhPGoBCFkN9bc5j7XGpo2\/xW+HLBIAVfoqTGKWCu0Gh4LB19waTvFhp78YYxK2xwOLszoJPgFAOS3jKMlmRtuiwdcNTQ72y8nez3mbJdXY+WajLpvXir79IsVc\/VEd1HuFItCcQY5imt78zdAeuwZojFPXSVraBk6rKWsZC85rAPUQtDwJN\/VkakEiNqunaV0Q4r7taNNukM9LAW4AJJiaNcZz2\/+q5ELHB2hoYrfMOaaT+S0oZiYEQC0JDgPJ6GbfSDTMwtfnKGcXVNmdZvTd\/flDfnYCDy+fxEnBWzoMXK0hvm4QJEe\/TVdcJ+PJ\/sMLra07K4aYOADWZK7jtFtnuzXU2Zsqt5CNKHnkgSfkkW+zIU+Fw0s6h239RLGGKCrQTCBETo+VSBUjs\/kyM7h2aSV3MnNRFe9OjkUk4YFvBCevTLUzq1yap0hBilNG39qXvVm0FeyieKXfuPcNT+XB87IliSLtEYNpdPBvuiP+4oi20zmIllZrnyKec\/813uibwLR24vUPjH\/f+yAP4PCyKryfQv58A9i6s4lSBZSypjY7XylfLOFdWN\/ub4XMKuB+Lb5SZy9BbEEQ1Dg2RaWIapNO2N8lpTaWtwdohEPgnVo63AwjyR1R5sX4BYKIbob961ek9eAZeNiOhCZIoEqaBkabshySpTUKweK4vWfPbBFUJ+13NuDk3qe7+YyC7DRltR5S+rYimMFsYrJoP9VQZv4hak4+try0CEy+px7J78T0S2csHkt0RIneDhbvOIXIMUrFGhc+bovi+3b72fUrE3+qvXRbBYeOcjQdtOapWCzQpzRo\/j1sIVMOPCJgbieKd\/2tHdK+vW09SCuaKy8c4815PhDCZTyr1yTNtIOMKhS775IC\/B7NkEwfC1gqqKVlWSWCioYQRIAJ8Bqq0QIbLTyLEhLxWOzVx88nAHmLZthCq2FkZSY9vxZh+zMlLSuIwi\/1xnoELp67syrU3g\/x0dOpEVbL0+eZLt3NwGshkM215pIe9Oehrbg\/ee5g+XZrdfludflPy\/jgEm5GVmsGHs78JE4iRWhA73N1+bxoFKzp2baALVoVD2jQwYciWe2F4QgAtL5xDtTOfOCjC5\/YpMwTcRgF7cZkXUYpJOcRcCV\/flS4cYMCisseTe8GMZFPUSMe6nzc7pv0AZCJNuvEHFX47YLA5EHZ\/dsd3RQkMi75waz9vy+UiVRsL+pvk5dnFbjXbwEjAANjJIdylb8rfDlqtC07SDX+7QOepHNmjEg8a35QyOM+OTmxq4oItWgvLzRlxHJktStFRukxavXio3xtVNdIQNqD0gKk\/NzUVhA2wqlWW0qywVTbjQNQliDRfv+X88mNYB1VkqZ4Sd0+7Gn+7fRsIRmoMIiTbMiTimaoVJYyH+ypjXr6YSzrjdizRepz7bUfxQctObR1RttnyiTSHszuk9jMKqpBZe8mbkibhcub+g+QRG+1pJhDpStDOuKBO1wOxSGbDgpjMzK8tnm+FR9vCu2VwXCs=","iv":"bf1f1ad84737d2596f2b8486d379998b","s":"fcb19d0c80cfc6dd"}
Share your thoughts. Click here