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April 23, 2024
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Jewelry

89pc of millennial women prioritize authenticity in luxury goods

August 17, 2017

A still from the DPA's Real is Rare campaign. Image credit: Diamond Producers Association

 

By Sarah Jones

Despite portrayals of the millennial generation as anti-luxury, a new study finds that most women in this age group would prefer having fewer items that are of a higher quality.

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  1. Luxury growth at L’Oréal lags in Q1
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  4. Ginori 1735 applies pastel twists to tableware staples
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  6. Bon Appétit out with first ‘Drinks’ issue in over 50 years
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