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Sep. 17, 2019
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Travel and hospitality

Tiffany, Sotheby’s wield interactive elements and see results

August 17, 2017

XOJet recently introducing a new mobile experience. Image credit: XOJet

 

By Brielle Jaekel

While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive technology-focused efforts.

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  1. How to save fashion retail
  2. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  3. Dior admits to Sauvage missteps after campaign controversy
  4. Tiffany translates romantic positioning into coupled scents
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Millennials, mega-malls, luxury cannabis and tariffs – News briefs
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