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Research

9 trends for Super Saturday, Dec. 21, US’ biggest shopping day of the year

December 20, 2019

Retailers must prepare for the store and online onslaught Dec. 21 as the U.S. economy ends the year on a strong note and celebrates over the holidays. Image credit: ICSC Retailers must prepare for the store and online onslaught Dec. 21 as the U.S. economy ends the year on a strong note and celebrates over the holidays. Image credit: ICSC

 

A new survey by U.S. shopping center association ICSC found that an estimated 132 million consumers will shop either in-store or online on Super Saturday, which is the last Saturday before Christmas and falls this year on Dec. 21.

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