Research
April 24, 2014
Louis Vuitton ad featuring actress Fan Bingbing
By Joe McCarthy
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
{"ct":"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","iv":"7f50642eaad8d5ae4080018cd7636a61","s":"f5436d488009e76c"}
Share your thoughts. Click here