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94pc of consumers say luxury should be involved with philanthropic causes: Bain

April 7, 2016

Trevi Fountain in Rome Trevi Fountain in Rome


VERSAILLES, France – In the wake of the financial crisis of 2008 more brands have begun investing in charitable causes, hoping to counteract the “luxury shame” associated with that period, according to a Bain partner at The New York Times International Luxury Conference.

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