Luxury Daily
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Sep. 29, 2020
  1. Day's wrap: Aston Martin, China and Givenchy
  2. China luxury market to grow 20-30pc this year: BCG-Tencent
  3. British automaker Aston Martin undertakes first single-home residential design project
  4. Givenchy, ready to be edgy, breaks first campaign under new creative director Matthew M. Williams
  5. LVMH countersues Tiffany, escalating battle over US jeweler’s soured acquisition deal
  6. How can British luxury return to growth after COVID-19?
  7. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  8. Introducing Luxury Women to Watch 2021
  9. Bleu de Chanel dives deep with new campaign
  10. Digitization essential for luxury brands to prevent supply chain, overstock issues
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Marketing

96pc of consumers seek others’ opinions before making a purchase

October 26, 2016

Shoppers look toward their immediate and social networks to inform their purchases Shoppers look toward their immediate and social networks to inform their purchases

 

By Sarah Jones

Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.

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  1. Day's wrap: Aston Martin, China and Givenchy
  2. China luxury market to grow 20-30pc this year: BCG-Tencent
  3. British automaker Aston Martin undertakes first single-home residential design project
  4. Givenchy, ready to be edgy, breaks first campaign under new creative director Matthew M. Williams
  5. LVMH countersues Tiffany, escalating battle over US jeweler’s soured acquisition deal
  6. How can British luxury return to growth after COVID-19?
  7. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  8. Introducing Luxury Women to Watch 2021
  9. Bleu de Chanel dives deep with new campaign
  10. Digitization essential for luxury brands to prevent supply chain, overstock issues
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Aston Martin, China and Givenchy