Luxury Daily
World’s leading luxury business publication
June 21, 2018
  1. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  2. Delivering excellent retail experiences hinges on ease, emotion
  3. Bleu de Chanel dives deep with new campaign
  4. Under siege, 5 PR mistakes that Airbnb continues to make
  5. Newsweek to launch luxury, millennial-focused vertical Ndelible
  6. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  7. Art, wine overtake cars as top performing luxury investments: Knight Frank
  8. Bulgari revitalizes area of Shanghai with new hotel
  9. Richemont delists YNAP from Milan Stock Exchange
  10. Tod's, luxury prices, Ferragamo and automakers - News briefs
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Marketing

96pc of consumers seek others’ opinions before making a purchase

October 26, 2016

Shoppers look toward their immediate and social networks to inform their purchases Shoppers look toward their immediate and social networks to inform their purchases

 

By Sarah Jones

Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.

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  1. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  2. Delivering excellent retail experiences hinges on ease, emotion
  3. Bleu de Chanel dives deep with new campaign
  4. Under siege, 5 PR mistakes that Airbnb continues to make
  5. Newsweek to launch luxury, millennial-focused vertical Ndelible
  6. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  7. Art, wine overtake cars as top performing luxury investments: Knight Frank
  8. Bulgari revitalizes area of Shanghai with new hotel
  9. Richemont delists YNAP from Milan Stock Exchange
  10. Tod's, luxury prices, Ferragamo and automakers - News briefs
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