Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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","iv":"9dca43aa78053c466a87dc2e70ca0620","s":"adaba8fa50ac846d"}
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