Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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","iv":"d04d44e089c862e0eb79809fa04ab0ac","s":"1b9b98f1dcf0f378"}
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