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Marketing

96pc of consumers seek others’ opinions before making a purchase

October 26, 2016

Shoppers look toward their immediate and social networks to inform their purchases Shoppers look toward their immediate and social networks to inform their purchases

 

By Sarah Jones

Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.

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  1. Versace challenges fans to share photos of Vs on social media
  2. EBay, Heron Preston debut inaugural streetwear drop
  3. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  4. Chopard gets zoological with latest watch collection
  5. Cartier highlights high jewelry collection in boutique installation
  6. Dolce & Gabbana spotlights craftsmanship through imaginative holiday effort
  7. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  8. Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala
  9. Second home sales up 235pc in Q2 versus pre-pandemic: report
  10. Rolls-Royce exhibits cerebral curiosity with innovative art initiative
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