NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"ab04f58bff7e245566164f7081654c5f","s":"5e2f111eb1ab6d00"}