NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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