NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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75G6A4QRDJBaPPqgZh5W+HAStFphOxXNPDOWTY4rB4xKuwI5i8YqY7sGtrf\/qoXIH1IVeRjZ+bOH\/mOhH2exVSAaT2fKt5t3cyAEbA4AEhcYRrZFpwXy3Aybyf460Er6Tth9j8dz\/eB08OVbAqgCZq5OwX2E94B1o02dx7BxFT9i1gtfW0PdNwSR8aVsbT4SV7zKZRcQ9hsy17FxVAvhraxCXbQYWf1giD62J3REZQOco7O72FwzxdlNhZEPomhOqxxQQ+C0Q\/ug5b4za0Q\/Eu6m5gzB\/dD39JfhP8ZClt4mxDGfAbz519Tgj4yASpF5GH8MQHaPY9YqqVepEyicjT7rWGAqPjzJ5m3IVDi93TD8Tgxdqz1ePo7ZAzfSmlbEfnjEZ+o4gGeM3C9R23CJc0qvtDHlQhf+QP6F31qc+qLf1kMPqTQACpHeKP1dnz4pPQVmbACioeg1y838zKwkHhvT8qebpbSuLzsssET5fbYg\/MQGhINb+SfvRfIeGuD4h9bli4iBvcPAM7YMw3OFLdf8Kjl7kkT8ws76G5\/MIehM773Ofto9bicT\/yh2LPp0idWu6lXryuSzFxlEpYt7ZBpHByKFQ+665eMu4OMqPtR7Tib62r1UVuTPIqHje5u62pZmU\/4povRwjnk8qUAQOAo7i2Lr4D0+Cvm4dlX+ekh4jG2B+dQ3E56AY3ab1inMQhGE07aAVqpKe5Hjg\/mL0j\/U7OObX8jHRj60GWd6bFRJ03I8C3XLpCUQnIqam2wZ1\/qYt7fVcnBSpEpSl+FU1lkth9zXTemoFC4v4\/KZlt7IrpUDoHDAcT73O1nQyKUy5G\/ad0lDLm4MhjHyeS+G8KIwndN\/nvpEAzcbYm6s3tIeRAiSVyQ9VTAofcaPX5E1TOJzbvMh5c5pl931Ci9wqmcfcz2o6x8zAczHGY057IDcwnF7zR4HA3xstWwE5oJ1CJfO\/YpNlRCl+JmdlTXDiyasYKtTxywxKta9\/\/M\/iHz1qPY5fC3f5W97eyDdj4jnV0qLwdd0s6bsk1cJhoC1BtOwQ3jBGCv826XBHzU9tvevfMP6+1NoZ16w3CcFkTGVOc1Xfm1Mejpfw\/NtLSmDDWrJcZrRtW\/e1CUU9EN8SFasRThpgyG9ss50PC7RqAoHlXecO0wH4E0F3Ythyl+CziHeg654PNzjeqXgZ\/M\/zpm8d1xoG3rSHw5WwKn3j0BTgLIVSSy8i67TwLWdspENdo2rXSbbnNegu1a874pz5wUaE+Cyi7zVT2nkhBS\/unxX6PEprTmAIRLMS+LGUdp2q19cv3xoQulJLDUe+B41whLfPxoFnpH4YZEBcv24TG4CLsHq0bMwDiBfk6tF8uI0BnJlGEyzs50GIjC0DddHqxqOA1ACIj0DmF+5I0L+aWF6EfWbPZG\/pSl9+5INSdKQJf72yLWsIJcCnZWMilgBDglktrt1F78Qf9NRpYC54i14rVccdp8Uxm86xD2Uct53NEPlEQEaz\/n1IG8XpoJV16dLkj1FCufupM2UtyYxNtwRd5RxzYCSe+rjXsAnb26qfuSfkyHYdMUgGgYuY4VNqk4ZNnWkCcPdYBwetLx\/BEd+6SOcIRnbhQl3+7ssta6QGdUao1pwjgwm3jS8BA7BWSdRQpZ9ZAy8mXtCk3LtLv9JLyKqRtr5EVA\/gtLNwkF7ps3r7zK9jK2jtLi4mWvSu0vfnwGR8WXzz2ZIqlrwecTvXmHGnu8qJOZ0iUSAZLHxWreqXOlp+sKcFIRzlFfufDssB2yDHF9s2WY3YooYr7TnTs9mxUDBLiqkb71KpKsfPyaqX9S8cMF8QXmGZoKE6hla7qRVQIEbNVcUpvy43oGB2uNybnr+li3Ky4QL9qVlx+u1fkiCwjj6LE1XvUrbIdWD5VSsKAji3P+8XEGaiRAq8RDSIypXt8\/emnlTk0aPZPLZR7tLNCKRHVjbTUYoLuj\/7pEe0TcFvkwwfd5Br0bUZc5D5y+qSrNzSTK4wKI2Nft3FpAIsleMYQOUujQfhzq5NipMaXUaE52AKHEnBisYbDY3TrxGQ3mDuxhLby\/dQLrVtAJtYhRuPA61HkPWtjYZgLj+2HGifGGy\/TwoxhOPxmLHNCMNejCEMeaNR56HZjHpwFJCPA3hNOb7AB1qaH7U4GNwISwFfVMgWQXtYztRJbj\/T\/hoDn3ofx33y8ntKdxxB354\/4U9zDa+7WCCR2eE8kfRMmtAtCK3vfyisSAWYNurTIn\/a+bGYsJ5SvgMQaydfMcSRo3lz6\/qlVflxyUKDaQo7rkwt7QU\/nquRdL5QsqUDWLdgWjpQ8vSO6bIB6\/1kpM3D4qSgEfBFDi0CK5Z684yZM5hfiKTngV3BNvCQ4AntiUewwJzVFMCD4QsVb2hclWph85rB6jdt4sqYfPJUC0c6Gf\/O0\/S\/Fy4Tb0QwpHvdK6pc88eq6nzlsefgGf1yo8VgDha8YFZ9EuD2PjhtlpXYiyrdr+W1aPZ7Jb7UF+cedTIjwcvytJAWi1J9ZOw\/uvlN+hVzzctudSJJvVXPqxSIUOZkp+P\/JIulkA0qVZP7+6DnwJOdnBoL0bZoacZs4vDmxoi+RUmo8VWyXhBDmZZjtDWk0YaasHPsWI4rznedZxM0tC2aPy4vxHu2Q4wyb8rfoLoevXEwhGUmHlHPGsUKhCfFrA4rHt\/lYqJJ9460oiz+AV3WcLpPZ1Igb08+4AAOx9yYiPgl7btT+a2M8ZXZkc9Cn0WFodlfYkfG51mEcnIDCXtKGKEds7C3vMakrRWdmOoVRLg4laPnwoKU6sLrU0N8NT2AEkhwMkbzEzoA1Rx+igDhXONPV5tBqFZFcpzGsis\/WvzDHoyWduqwd7vVneS2nBlN7S\/1GIFnhxM5Kd37lSq5YriISVBjD6v+dP2S1M54s5krVypMMRsec+NrX+2HYxvNT88XRa0kFYInV5vUlqg9RR+Ce3bUCrj\/AidG8NTsHEZYRs\/clRZHwYfWjZxLX5Srv9ZWoNb\/ehrUt7rPYw7rv5C823qZHJx8DRhYQnezp+ynx6O+sbcZrJomo9zKxDRLFYe3LTSEM35p5TV2epgAq11sooyItjzwnHfsYnuqinE1aRwkKZYJZh3wdK0YhCkTfLE89OOH\/Jw28Xhhy3BDsSJ\/G\/HFIyrETi1rW\/HBq7gqdiZjbNemjxE+9tJkkWt5bfDm7+y8IKAVFpIzkh7S7TwYQKLsZiehVXTzT5AF6bYblAtgLcANNKkTA87GUiwS+ENdUUHWmDTCVVZTuivPNGCsfFS5Pr8HyxTVzZjPLHD5OkZeppGggU7WKWbL1Hj4UoJLtgbgjcE0NY7gDFdadTGSjTZhbMAlNjWhp92dpvmgmO9EVLeyUUcRFOR7Pl8YkT\/ve9lBL1rOS8KCuHOMbd8ebG4IyY1hzxiQtmnuZu0IaOtJSamuosA8lboWpchUUdw5Yme4Hya646hrO288NqT5V2JV4JCbjvS9oxu7W7LAq95Vf\/zp5Arj\/Uk82YBuwqY\/4S9oh+XqwEk+trDykY0QhK\/I8UEg5J201MyclgAxyOCJSrKvTSGQEfHqw92Vu+Bfla8i7BjabnPz5enUA7WfJjimy9kzAfFIme1\/DvkCFXyE2smHC\/qMZyAfZ8mxOHMl01mKRQN1uT1Bn9nvejb1EL0VuXwQ7dgiK93EJtQJS1\/pW+uypA8Gd8b13A0BVFpDFejh694OJyYEdfIKQ6bx3BEU\/\/YO2yxauE6Szo3Wkai9Ikf1wYKOhFIT0KaGHWrTI63vvljmuD3597a4YoUUxT77BNG9G73fJ0bVurr9dDmvYti0HVr35H19JVsPSQCoaMD1OUEOGg9OZjZXg6AFOEbOiDdVTS1+pTrIS\/Bl4K9p089BWQIorb86qGoOa4CpSD1VvHGBTuGnAtUQN4liZgiG0QkIre23rvyJZALGYCbPqLvy2OHbJB\/KztW+epJr2toVgTVQj2eWN4o0iT0KaoHLX+7fvP+uvXS1pjLBcUH+bnPJ+rFczGhO24Jn4tE3OuT7LRqtibn7Yt5wc9YZcnz9u\/9fiFtejCMdkTjQfk+aMMvw3wo1g8PWsv5lKPh0mAOUxtywZ0PJ5B\/7FH5kuFcrtugtXaRcYzzEEBEu9kx8Ez8Xk3C28v71n3EDzqCkO1cUm1mhH1LsdkXT4EznGe\/r+wF7Uml5tfwMbYYuQSXiyUbofhIe8i+8LN7IegwfIsZD0AqKna1ST3GtjVlu2A8S3QByj6rwGdwpc6Mr22Z4VHoRuFKXiWFK+hqNPA+DL49XKMqsAUSe+0BswflhJ8MLBhkUeNwSkmt17ijB9PidGDbmdJNE4uEpjQh0BcbGgl9la\/4p01E3TuK5bV4Ub\/TRx8WiVH6YdVL1JZ7kYfEbxmof5CkJJAb9eKdOvshGznr0JFlKMjHQSBtFaomR0qMybKrwCtXyGGP9ZDaOTiSg31dVQb3VbG05W\/NFemVRnRKcnhrMNpKdu4x56qf1R1r8cAoyR7fLutEEqCZvyICcCRTcwJhiKWMBaombz91JfKAXUL44Wvgb8obJPGDVJvOdC2LRoO+mNjwmRZ9VxR1eTNQwMGFEs1Jgr4OEOW2VgNpM\/0nWSOUVeqZVbv7\/hL3\/DVp\/esGsQ+D36KdtmQbxukk7i3UrVY3\/95+rxg0cgzoWgJV3sRNq94hwFnZF89UD\/lSAKFQMkf7cL9jPz8WimJE8QtpSLTNr9ayyIXOR30zlNLxhX6OewyBQjnfkUGyKvvjrwGpjFE3\/Tg5zfKKzrXO+Wsvhcs9JEey9Cpvauz45b\/GxLMpdlEPrK7n9H4VSsRu0jVn3KHPpqOTtn8zdto4OoS1Pqj6tOLyXdTVZvwjnWSUL\/AdDOIp+0olUt0dj8e3mQINNW3xDtw2y6w8ToyAi0F8+T+I1BMKLa3ExxTOYNrzemMdy44V\/T1LvagWCeQTp+5ndifgBd7eturtFh\/pzM0eLxpV+wR8BMWsdXWr+EWPF\/VpR85K7TtwSr3fSkv1RnoujwHFHZxLtTSBt\/GBFKPcHVDhs7lUG2F3mxNkwxyj3urUwMv4ITNtn+10Bopb5Dn1TznN\/7kHvW7YqRpnynCUahSFZUF\/oQ24jS5TSKTD5zQhhTZZ9psXyZXGqzkywuRFpsBOCaGjaobTgFhonK47oo0C\/5X9jPZJ+7aRAK6Ebb\/mRnzujxZCIGY","iv":"d530f06c8e65f17e49b19552013a59c8","s":"b026c96ce891b3f7"}