NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"8d85ef59ffc83b31f21b965a9fd599c8","s":"b4706b5f2b5bd67c"}