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Emotion generated through consumer experience drives brand loyalty

June 25, 2014

Bugatti Driving Experience Bugatti Driving Experience


NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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