NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
{"ct":"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","iv":"5b67df7b6992d2cdc4e7cae8ed9a839a","s":"e9d869ef95f085fd"}