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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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a6bRzlOamxZzopMIPqRQotEW92Za1WYwIzkic+8j4Wmu6QkkeEnnADN\/tK7fp+BrmXx4Zu7FOGUQZKUt5Y4K7yQ5UGMM9zuqya4hnW3uQxoQCxn3Gq\/MHzjt+CEWWEtYG7a4WBm2SBlvwLwQFskVMLyP68GMygRY6G1d3tkGhCjMT8rfY1YLnqt5+PKG3Kk+iCvenw9VwEeMqiJIW7qp+cGwbvSQvlfE+ukn7QEyJq58DsbVyj6WSsKdR2oVFNfTfUhGWE+blH32OSFizHDtVCKuVQa4tUjpsYqcsxmBl4PUlItGd4OfegmE3Tk\/8hvB\/2G1DwAcqSwrsdQBUMB0fZOCr0PWBXouskBTAu3KOOjBy9LVYWlo3wS8ovmdLd32do7ms78dTEvgsGFhKrQt9yIcjIb6sTY1XX+ruWYBXSvA66VQMKmsIyoqj6dd\/UP8JfHmINE65omRsaoivN9Xa2o9yx8oQJ3Cstj0hiMPt4BzIU3MZOm3sSgQeJhERGFyFzud7\/pLH8HAw3HhpUSq7nXb+6xwwsyEr75raup9vmO7QuocG+IERzx4DmtWiF2yZhG6MztvGD0+5wPq1gRZZaoN8sGOVvhxP315TEtCGEbKli6+mRXDxugHytoMOQ8AWvMBn8\/2JfD88B6St3xtDifmu2A6EJQOSQd97Tio5KPkiCyiO0uk\/jzm1EesNUN8yLUKnIC6CtuVbCjsddC7SneG6VfL\/L4u4XKEZYQDg7qvdYaYN1UePcSjLcx6KbthLtQGYJuWmmyUFxlIb3hORJWJf+pZrGndobxiuAphiDoZ3iCGO5yGnwTKmIOs\/\/FLyQunKUk8pOY7rva8jIzWUqJmsFsgrikE5NFwn67SQ1tjAtlYCj+oDNoc5uN\/B4nk1xNEO3OC00URD5xjiJHHQaTYRHR3qDFpZw+BVFT\/2z5P\/TJW4Y7TUsbIauO0BqhC0+IAjuvoZNGQschoK6drykW6EHawscbALOe5WhJsaKtVS5XhubT5nAdbyIHSK\/IoA3xRVW35LgGGk1aWpD8LgM+DZJKGZPoKIOgqyVLfU6jJdlbIOptMAziXDa6RrKVbk48M5Iyv+vVRdGXydXULbLVWjdDo6Bh6uip\/EIy86u7dkDOQmgQEZ31hBko82uQBjsWyiatBPHUoUPBUshB+2T7rfTXRBmJ5EcrXDeoK1\/zK3a+A9ZO4LYB9EGANY4J4Ce+hNSteZnVUabzOeHbXnVqaOKpR\/7H2PA95K4keMtrwNaFev+S5SersW343Ehxcqws+2pJHJAjIRXb9ruCAk+kGtV28pUI0mlxNCARSALUoerAawKSIhetlxBieSGvaFbZLnvncnHsbb\/Us8E6BTNe5NDpbelrsvMA0va1KNUVvXKY+RgZOTsO7T+NR3nu8c2k4NMQiKGrfwnvYqSnvInIM5qfmqQjKpEJXw++w0+2mor0VsEcCPEYjXQcpli4\/sCEN60153DpJ6C\/mAsJld2WvUfY+mietUQTbIJkNMLqL4slIDvS\/vSRDf6JmR34PYuF7eydAIX7Dkk+GVx+U2+sTOrf94H8RBM\/qTS715aBmu0M81oc1xKoMKxvpmaDBIokDv\/tR4nHPLEr\/PFed8P2BUCIs+OQEkO9VNufbR5uDXWB7s8cI4DSlSoh3B\/3l\/rGeDJACKyrzznmiA\/9FtD92GCtiMnrxONMaxmMwcGgP2NCP\/Q4GF3aowVRoLv\/gK6LP3G2hDOuujycGeiKAHIdp4v+2f5zHpQX9jz9vCLcYOxWYdbWhgFRNdkTELZNyQKmY+0G9rAs2NbC0jZirGj4rB\/6UsY0T7j7pVdljK0qjh0cUVm+NmiZi6EN2+l\/+mouhahdV+9BzhneLb94vC03WBAzdJVdEvUQant4mwNmb0n2gALa9YexLQhjVvwaWfGod3GAGmDCJp5RGq\/wiwarzM7VXfdgkQBakgCjxUgoVryiU4GZjEe\/I4mX3aWxhLmUAKkr2EfutCxHb0\/Fxej8NTK79KDmmFrMtZHCXya+p5NiT7WVci0SLLUvUAaXo19b7uwvt40036PjFnCZ9PbH0Ms5W4lTjlpE+jSLwm8gJDweVf3x9wqvqoToGdDQ+PHpoRotP8W8hrdXyRBQmLzsKcAd0MqmBrC7NNNx4mwFiXNrv6+9RiC1IQkuzInAMbWob1IluRta5LNE0r\/lWQIDWQG9CM9qyatl8EaYvgIFig81mLvH9CiXLI+2MNErPHB198ST\/9cheAcMEpp17jIVaLvgCfBs4MXcWrSUv+RZaIwFvLilXX89ErhvvsC\/S1K3E6GkkiOjYYyra5a7nDfhnO4j0vRgkNcMxYhXFOs5FRBffaUnmalYhJTLzExAExSGvD5my3mbU\/jHraXt8EBkhNoTSI5\/UEwQEsl5WYxvZd88xw\/VBq5akuhAE9HzHlw\/wZ\/dzuY6FW8YAiEYspngkYmAsLyXGHB4Oh8hkXIMtc5gXOHNjtd2q59AME7Q+mpueKkBqE2o\/IsPI2c+m7x+qHUYUgx02yMOBgxlrewZZ+uZiR+Uj2jFqHZ3gNM6XGiyDp4fC10R7dIKtV+qaFHuVQCeyaSPhltwawifybLe4UjCNkBFkB8SzmW59VFfgl2UDJotcpPU3SwUZOFEzKAq+XKkIH29GrRhIVA6KttI6Pw0brj9fS2eTfUy1HWNrLMCYz7O3Bla\/q1vAYXaOBZmKLTqJ9H85js9F9KVoaztKFPuJjFmrLFSIlRI\/KykAmDKdmvFnENTouDkg\/Pl0OkmJBRylr9mhW7nmccoyCsGPYaSkkCeMfzT5DEce1xjEO\/8xofitn0w\/J8\/MykvEMIWF3oxN0PapQ2yhFj+ZqJUclg7QTgmkq63jiXWZeXrTPg\/tHoIeG2yn0o3sv9VvoKNVfZ\/rDcSPJlyMW7Z73ozgDLkC476uDMlpJEueV6uvX+X9c3gnXdMltkE32kDjlH1CwzHfJAxgmTcTBKl6WS4c4FVm6t7focbEVslcxDNbJWJWtXxU9EUpLq9LxiArBXMpWzVNLdWl4snh88oHVPzvr9tY8G2Jfwuzyww9t5+EJvcgk6q13qFcxTeaqB3AaXqctPuXxJeyhcfigIWXoIsQ3FE4soDZiMhy8snkW6sMf9A1eC5C0nEV21mzls6cEf8lwh5nxyfwTkn\/+zdd86+QI0xxyIg\/Ib\/wI6cKkUgfiFypaHu2dRTa8NTZOhtPEyNKZk4pE320NudcIytX2Px2\/SJ6ALiwLOJCABOka\/\/HAADbmnfsoFMElVR5mYxsKXtzmkFPTnuG\/ry+ROxlkk\/9ECU5WS4iyAhdrU\/iIMVjq5W7PMjhnuPvbiteslRm+nKUcCrZksvE9jE4qGoESWy\/0qOd8mYzscOaSVmw3EKLHnD2k7SwCzUA7iChl+P00bLoZL36Vz4gfprnFnl2\/LJ9xoy1fFlaxWortoPXW\/d4fJKuzBYrZjZNGoVf8CgDEcpiAzYaMazDG5ziOFD4VlxQEqP5Zdebc3BAypU2yXzD8mc1Ld2vo+\/MeZwV2nksiz2AuFaYX+uoqOuHlvRfwnrFYgzxMQu1ZIyElyKPUwPzHq0mcvSnOmKA1V5IwucTUstf5a\/QKPDnVLuiGF67L8q0NOsRjjmVQlYeiwRhxV+3xMQH9l6XTroGwy1erPSgcoAExU1DqVy6qXl3jY7tdQOMLclg7YUDypKnoxiGbpOhJf\/Ux4dz94tSx7ljw7vBHCh6TeS\/vqs2lXFoAIDf0hUW40wKtxGQyCasm0OCThgieeuSTp274ctjpxU2OPlDXw9hT8m336t7zflfYXkw+h4vwKLcymGQo86pasWt\/XVfPnMFkf7\/F0Mc8Tp4Oyk2XwgrqyHGNj5o3aByV9nSZB6vnXReyCO+P\/bAn900\/bLAEQs69+jh8\/dkoAI+BN7MZn\/RQNWtNGxU7dQDvLaIuOr\/rZ+8uRB6Tv3Je+vfViXTy76Ne5SosDliVLFE3vO11irKOXJ3qP5A+WeN8yGUKU4S1TQSDcSpMQRJw8DHrI\/TVZqcDx\/XZwVMtrLwqlFN7m4vHZMVc+fs+7GGNV5mQx47Xw3066J7vMum5w1mBExt+l83LcfLXeBONQHI7F4mO2AvNwb3pnEFrhGlFL5xiMNESt+UARfESVsJbIw8owiGJNj50fo5Yim5CnlmenjcVNMkmQFCRNruAPZjSkkun\/\/aeW4OUVTPY15IpFP\/5EbnRva50Gi\/QtvfObAYp7FxdQfd\/qA3LOemDeaXAHAmpB7qhj0aojj+mYbmr1o8DyXp6KFsM1L2geCHDFeANgqYAl7Z5uycu2+1vFW\/e1vfMYF+FjhYWIYlGmhlhqG\/Gjr+AO1uMNRoAG4bcsyBnyngN+SNOPXohfAU6EEX62C2MTRi7GIVbzW0GKAR30TZDxw2X5jJLWqq3XdBL5hWFvb+2gCvc1KCPaOD3OxuwZgV3ZqBwVLyB6ZjOhmqET6wQEOhU7RYLGIgD3z87fAOTlgiojnEIqL72kcQVoKvb3n8XDjWhk\/\/GwNRhkjnYirxEcblB6kGe7dSQQTB0eH79Mok9POk+X2eyDWLSFlYrmEAlu1qghEQp9FepyYuDScHypJnfiu9Hq7gjTZZIS32hxJMU78tB5tuFIuaTcOIhkDv6DKyVTKxcnPnriJ9YvKtdJ83gTfCDZyJbk87RYRij01tI400j9Rp7yKTEefHwSnxHr6t+ol92tZsRIGLTrJpfgtbysOzuVKFHVBwlFWiepu92uTiVNM\/9Eq0nZHQl1wqqB2LuHFVpt1VJXTSlhl3EUn+AF3XFBqlwK03m\/jiSg\/k9gydhSUcY\/ArP2f8EnNFh1eAvLW2rqI+A\/tCCU3VAAmuaR8BxgHoJdsGIEmsd3fvA67Tv\/8vEsr+t0u8qowlVtBa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