Advertising
June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"34f0f7236e36d759e5fb6912309158bd","s":"5332ffaa301b9a7e"}
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