Columns
July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"1ba29b53ac9dee3d008bad72cad8328e","s":"0307dadd0fb4ee85"}
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