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Dec. 22, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dior builds five-story statement flagship in Beijing
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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Advertising

Can Forbes really track how print ads affect online behavior?

January 7, 2011

Could Forbes reshape media research?

 

By Peter Finocchiaro

Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.

To read the entire article, please subscribe or
 
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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dior builds five-story statement flagship in Beijing
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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