Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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","iv":"06d4ccac11577badeae60a54a30382c2","s":"1c7c9aaac6d838e1"}
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