Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
{"ct":"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","iv":"54a6863669197a84fc8858526fcc8b75","s":"29f49eac6337560d"}
Share your thoughts. Click here