Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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","iv":"f260afb00231b2d8fbd72b8967e8f8f7","s":"61e94b6b3e023b84"}
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