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Case studies

Case study – Porsche Boxster Spyder

January 7, 2011

 

By Rachel Lamb

porscheboxsterspyder185Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.

Brand

Porsche Boxster Spyder

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  1. HBC sales boosted by digital after Lord & Taylor sale
  2. Bleu de Chanel dives deep with new campaign
  3. Tapestry looks to Tmall to amplify Chinese ecommerce presence
  4. Angelina Jolie opens home for Guerlain fragrance spot
  5. Day's wrap: Gucci, Guerlain, Selfridges, Anya Hindmarch and McLaren
  6. Gucci mobile try-on experience points to luxury's AR possibilities
  7. Duty-free giant DFS introduces Rihanna’s Fenty Beauty cosmetics brand to Asia
  8. Dolce & Gabbana shares contemporary image of a king among men
  9. London Design Festival draws luxury art alliances
  10. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
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