Case studies
January 7, 2011
By Rachel Lamb
Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.
Brand
Porsche Boxster Spyder
{"ct":"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","iv":"bd235ad2f576579e8ff69343970c6d48","s":"913acadbd7eb5b2e"}
Share your thoughts. Click here