Luxury Daily
World’s leading luxury business publication
April 9, 2020
  1. Sotheby’s sees spike in digital sales as coronavirus pushes auctions online
  2. Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  3. How have KOLs and brands responded to the coronavirus?
  4. Net-A-Porter restores UK online ordering with delayed fulfillment
  5. JP Morgan Chase CEO Jamie Dimon expects “bad recession” in letter to shareholders
  6. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  7. Ralph Lauren Corp., hit hard by COVID-19 retail lockdowns, to furlough employees, corporate staff starting April 12
  8. An ode to the display banner ad more than 25 years later
  9. Luxury brands are flocking to TikTok this year
  10. Cut stamp duty, extend SDLT holiday to get UK housing market moving post-lockdown: Knight Frank
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Case studies

Case study – Porsche Boxster Spyder

January 7, 2011

 

By Rachel Lamb

porscheboxsterspyder185Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.

Brand

Porsche Boxster Spyder

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  1. Sotheby’s sees spike in digital sales as coronavirus pushes auctions online
  2. Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  3. How have KOLs and brands responded to the coronavirus?
  4. Net-A-Porter restores UK online ordering with delayed fulfillment
  5. JP Morgan Chase CEO Jamie Dimon expects “bad recession” in letter to shareholders
  6. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  7. Ralph Lauren Corp., hit hard by COVID-19 retail lockdowns, to furlough employees, corporate staff starting April 12
  8. An ode to the display banner ad more than 25 years later
  9. Luxury brands are flocking to TikTok this year
  10. Cut stamp duty, extend SDLT holiday to get UK housing market moving post-lockdown: Knight Frank
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