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Case studies

Case study – Porsche Boxster Spyder

January 7, 2011

 

By Rachel Lamb

porscheboxsterspyder185Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.

Brand

Porsche Boxster Spyder

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  1. Luxury brands spotlight artistic appreciation at Frieze Los Angeles
  2. High-end hospitality groups set the mood for Valentine's Day
  3. Credit cards - Luxury Memo special report
  4. JennAir turns to midcentury festival in modernization move
  5. Consumers crave self-treating shopping holiday: A.T. Kearney
  6. Influencer marketing professionals looking for authenticity, accountability
  7. Day's wrap: Thermador, Mandarin Oriental, Fortnum & Mason, Prada, Balmain, Lexus and Porsche
  8. 3 questions brands should ask themselves around Fashion Week
  9. Thermador, Mandarin Oriental, Fortnum & Mason, Prada, Balmain, Lexus and Porsche - Live news
  10. Consumer-facing fashion weeks mean 360-degree campaigns win out
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