Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
{"ct":"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","iv":"453939ec1ac7b28cba1a058add483fd1","s":"91488448c26532ca"}
Share your thoughts. Click here