Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"f052ce545d427d5877cef82780bdae15","s":"184438444b0b1895"}
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