Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"07c7b790066655ec18b1fb8a14b2badb","s":"7130e94e8dc9b557"}
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