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July 23, 2025
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Advertising

De Beers reinforces connection to female consumers in new ad effort

September 24, 2014

De Beers' Natural Brilliance campaign De Beers' Natural Brilliance campaign

 

By Jen King

British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs.

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  1. Nordstrom introduces La Terrasse at NYC flagship
  2. Bentley stages Blower Jnr in Sardinia
  3. Luxury Unfiltered: The psychology of service fatigue, and why luxury clients disengage
  4. Balenciaga opens boutique at Royalmount in Quebec
  5. TikTok reshaping luxury buying behavior, new research finds
  6. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  7. Top luxury campaigns of 2024: Chanel, ‘See you at 5’
  8. Ritz-Carlton Yacht Collection adds third ship to fleet
  9. Luxury Unfiltered: When was the last time you truly surprised your client?
  10. Estée Lauder Companies fills new chief digital, marketing role
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