NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"36ab297979659ff5fbaa27c61d29e7f7","s":"9610350abc1f3f63"}