NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"2073f89497afa0c1536b95aef0d9d262","s":"7259654fdf6a1d9c"}