NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"71af3acd58ea2e4447f89055934a6651","s":"c826826d27cfb7ae"}