NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"a6e1f6654085b15a0e95625e087adfb5","s":"d644387d46b7f8ca"}