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Out of Home

Cultural integration needed to see success in emerging nations

October 17, 2014

Map of Fairmont properties in China Map of Fairmont properties in China

 

By Nancy Buckley

NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.

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  1. Introducing Luxury Women to Watch 2022
  2. Mobile reigns supreme as holiday shopping channel
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. IWC celebrates ambition with Lewis Hamilton
  6. Digital offerings, transparency necessary for brand success
  7. How should luxury brands navigate creative shift on social media?
  8. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. US migration patterns reveal clues about the pandemic recovery
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