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Cultural integration needed to see success in emerging nations

October 17, 2014

Map of Fairmont properties in China Map of Fairmont properties in China


NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.

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