The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"4a6514eb9a9efbff53e20f48cd35872e","s":"67ae078ded58fc0e"}