The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"950881d1cbb0426d5bf9693545af00ac","s":"69b9b0a961762c80"}