The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"c8cc5fd3bcfadaf0bb2b00ead0d721d3","s":"6b1ca3d009c7bf37"}