The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"cd05d3f305e726565e148f58c85a7e35","s":"59e249f7dc541751"}