The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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h7DH3tRbu5ht1fak3MUmbA3QsTkznZMELsWFPOaGNg+FCWyGFYhXmQdl3gtJNR3xKIBDWJiucyrvU+mF8GK9BX+yw2S7GjVBvEn71MSnNNnReIlOAoW3sNe2ibN\/fn1JQPKhITX4TEN3VV3tx8cH2stQ+YhRQxxLOSBDjyt8xuOT8PD6EWnNfoy\/UeX05oM\/dJMKOkjwrL3BTrm8HNcTt9PSTzW8PX+pZGM8HR7x5gAqlhGQ9G9Q1l7fM3XK5RLIfFHuzE7ogbatnbRwGZs824kDxvwPDIrI1kPat\/LXwi7fuQ2U5o9i4j7ICpcqZjc0do6AMpRmY3MOAZGvz5AfAJu3Vb5oPw6f7RpTwJBLEOlA1cwNCHFx51pq1gjisfk\/26PdCYEjCHgqSyGt2joS20lhHdRVkwqCixLdMtuOVCwZCYKZLLwcnU0o2+fLIVR0h3MX2IiKAtiV8NltZRQ5pu7dPQnt6Wlq58ebe0hWOcYTiN+tnaEzCWlyA8+RALrwUVCRtdT+DB8\/Xrl9EZcDPpjNXKNNSZmDHEwMTJZLAU7ogVkni9+oFHKPa9Wi+EEWIE59PdEua9a1UNP6cA5movbealMK4Tg0d1dOiVrMUwUqMElhibIRxJIX+Rdbq5iWOHga2oGJoanc4CNWC6EsbWj5DUvDMNsxC+fT+8PoxBctPNP9+qVQPV8Ltqu5AE\/L11gaiKymH4J2nyMxXZHdO5Dh8FuqqmRgXImpY6l\/XBwxOjaMZdqGXOgq+FEnZvFnG1esTzGPRzzVGdJ2buG8C27UdTW7csPekXjO0yOvZDZiBsDI37IwFSaa1GAc+q3EwA3YUWQnSeWag8fEWWcrReefjcj3nxd9oTgS8TPsTtH4ITo+DWhiz8I7+TE4iFO9Mkb8i+SY2GLJzHQ\/AqP40XrXTzIqqN5DC4MvFsufo56LN0paEJUVz5rZbBSZzXmayQIoii8lW1NzxakABcKWrgl2ha87KZYDSso3NIygczos5slEsmMS55BdPL4OWCn8REl+cRpJcMQV9MAzOBaG+a1wi+HccK7Vm7p9VnIJbWe6z6eAw6rTyXrzgESxnnLf+sPoxo6CFJpnecWqRYogzUWz+BPm6afTPTKDStiDn1MzjRATxkyW2jfoyuES0zQD2wpPVWPi1hTd8zG2VA76y4WoZZX2HEYQ854YerPaDqCE3sqkZ5KZ1YZbjbJwdsu6CNWZpgvEc8zDMb1VSWSIVAf7x\/Ee\/VXraPrx1AMqV5tzXNx2nZ4cjR0hLkc9it5KgVOaVY1uP4IJVLcWXpi2aTWzDPrR1jgSwYN9p7nn2W7GYGWvslR2jBax\/d5d0B25zlRjreitTWeORdQbm9RQ9DaAbD0QuG5MlX6P6HsHjokwKyK9jcw+jgTkMR3bLEf0xnzxtD0Iw6SS6ZbuZKKKsqoPdMle6Ma8lVHADbtXHwj5sDnJOcE5\/AyzhOZgCtq7KrLPtW8u+QdWDijpHZwThSLb38eQ5wxuxEsvzpeKtaa2FbUg6NiOPMnjn7Fks1GcXm8dex\/Hj+Nz0P1Ly+9jZrSfbsNNnuWmRGEzc70d2kQ9Wuuaj+LWP8LNVQBByfG5jcvfuMo2AJU8yf3rde9\/WMxHMHyIps7XlKE1+CL0zbTUwUlIzDN1GPVG8ry0Z5HXR34x5A44+UuNqsxOiX1qOMYeHCpPFagIxDYfCks1uOC\/VIFBlFDycmtfkUZG09FMmFzBYTvrzL3465ILndH3bGhNgugAyFra0fBOYRoC+v3hXhdaJYgB\/AZ8BSetDpZK0eqht1kBoub0Jsn0odmjtrO5xpyG0QaF7BTnLEwfFFay5\/xa0vrwQQ4eW2CMgwuQfJVUXC\/5mXV6d+UycpZeOtGnwGzet0KPqXe2\/5Wr9BS044d2NvtR1avXLgZYXjFwjs6drNw8+JszRY4+Xe\/3OWt\/08MdVkdPmBIe17ZyLx26ngL6sBvENB0f7Vja\/d6KSqD9yxus5m6STVQLE8mPLoLUSnongDliBRmeyFgsoOt55xonjG5I3C4jSEwTBIVphKj4Sa37WhHUMF1\/MjGAqEGNMew7qVeYjRn2oYsX4q9fLihUo3\/WygYlyhe+8pc06Qdr\/wkb7YzVqQT5YLWKlAkiEB3d\/5B5DjHsfR0uIgY9\/RUNRPfgEmG6eu2wwhYw3TXE8hHYGqxI0UjexwWOIVA2J4\/kRxxsEJKdBZy80yr1\/NLnTW0B\/ZTx6oRnWpV\/8UxfK8prEkp6dAmKurNwRxtnQcWaW3KBcOF\/JPzzv1sjOArxv3cI0k\/feIkyPd7Ng07ebNQB+aL8ubgDF6NfydON8SKD002L3fbqSFcDXlqhFxO0Isd\/Hcub0r8X1OMLzsoycaTvrtDjQ4hrJgBgtxesyzv3AXtAf2tqsRbj8P3VI9XFVR\/q9Gb0GmU9hY8rd54eJMGg6Zl1DMW+og\/BNUwYTScRQtiHU+XWlubySAm0n1QGf5s7JzXuYFDAYwYDMLxXyJHLrjT8IYBD+5PS4CF7I16sdZaKqIZF2lQrDmZ+TARi1jnxdLFbIZIa6CgjczHeR+4NW41JI6Kutsln5wgSCijBpQDxh5GjjpzBaa0HRad+ec3dee1xlWhuPC77Hstr\/6unaA8ThR7mJkF6CfkgqUqYwYalPJASh1A85d4yvQVG68NtU2BMeNVvVPcNGx2XsDH2YBI7zZghN9E3p7WG0ua5H8hwRMO2vImY89Ccw5y\/Nh35zCs1prLBpzb56F8WJSjlOaFhcJa1olljB85OmCXgMPHgozBwiqKlf8A2FYLZE1Hxy87RDZeKu8uuQy5qd2wRRit9or8YukAvANTlxVwKShvujjpEwVwfa52KO+UcOdF60j+HcHTnQGTX8WUwWe8\/vP3RdcH7dZr0LH5Br7OmKrZuDeBxPRmVSUI39YMAphpqlWhIclqprVmCOtLUTNIIgnoS202GVs51fd2RB6BMqP8UqYvF4xOX5A\/0MDMKll9tuLrMYjOi84BAJmkrFIImRMkCcMHGw7OGMDVxDwRLqR0HHxzsMlkqLJL9wa0HKiGpT96UkCEEGRA5Td1cchWfX1j1fClQfikGM3udEqe20sm5mXgVjEZXSF\/Okk92d28aBRn3y7YTE1tdMIqTpyxtvao9zZUXYwcx0\/FNaZXMZd0btLXqjw+MfihjOwxcNWjmjJ02qNuEeA+EOyXtrSl0DiH03CLDlxG95+eU25bcj7VQ3USQmFCUGnQUPHFtNdBQu4mGAAf03rtYgwBxE+UlKbPf6n4SKmcEH1o7FCBiIsmZJbBsP4iZ7FNTBlbGgucBoNxQrnKWfIOma5Z04Fav62p3KOUFUwPBB0JlXhv8EIHI1oTgPtq6HAi+3ARaglKbt9EjSvP453b5AQRPJIvVuq4fjqRFYzHUMJeCxQ7UflgzKlA\/gl1oftBIZo+8G5aBMEYhKWAWaEDG8mWgPZnE5NLR99eegFOjjLx18ntVIPHZudwgYmUttiL0IeBjYjBA8bNrS0xT4W2tBJ6TKRwiprA+E4hbfcHCEC2W0+DxOO441A2scUprVFUTzfh+7LMKDL4U9+PlClcpRyA\/bjFgKYizweB\/QCWLux58PTAjP\/bcdBn05fu1JafgJRQGaRq0JavYJrr\/a3j2ULwW7OykSvsum7ynkQbuMYixxMfZZpL+r7EE9F9X2oVJF1S34jeYvW5kREN\/fLzVms3lMd1RgGBsml1DuxeXDx7Vqh7yaqpM2L5oOKozyNmDaDErA8pOQ6BfGkAQO2cjW\/ZbWgCaguVtYUdK834x3dA==","iv":"c45ac6b46c58e917b0eef156c2426888","s":"ec91699a79e49c83"}