The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"c19814f233a6f174608ce4f13ab26c52","s":"bd36d1bdc1c28155"}