Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"3a2baa05035f6ecf3f809e061b959627","s":"76377cff6fe73598"}
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