Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"245d73540672b118aa1921dbe9f48e1c","s":"11ae7e683a11a11e"}
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