Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"972debe1d26487ee9d761e25e9b9cfd6","s":"f86d3e7c8563d135"}
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