Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Michael Kors sets strong precedent for China store opening: report

October 23, 2014

Michael Kors Jet Set event in Shanghai Michael Kors Jet Set event in Shanghai

 

U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.

To read the entire article, please subscribe or