Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
{"ct":"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","iv":"f51dd5e4ce004e60f4cf889faad638fc","s":"af44630d91bbab07"}
Share your thoughts. Click here