Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"108c9b749bea963b47b3a73b3547e4b8","s":"5dc05e3269f921d3"}
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