Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
{"ct":"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","iv":"18bb1616708497c170d6019ff89be4c6","s":"e3f3793c1fb54092"}
Share your thoughts. Click here