Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"3a91f2c17b3f75c798841019501acb68","s":"7e4e91b1e3cc5570"}
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