Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"5a13d03cea2c7f13cc7a41e7cf52e373","s":"0af62e2a1bdb519e"}
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