Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"20887717b12948b0e7e36e0d02d08d42","s":"20338710758acaed"}
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