Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
{"ct":"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","iv":"9eefbae25952297e03c3f4e2b21d3b01","s":"7f1c0012ef859aea"}
Share your thoughts. Click here