Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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7S4AFoNXUJzZZVj0QHYxg8ix8qXseHHFL6SCWaglEPYYcio+Xfx79AE\/2H2ljKAY+Mm6g4lOHziLCi7I5enDZ73V08\/fMEpTXx\/P3F88YPMMzBVSZkf8zOpAREI\/Shg14eTd2XSYYM0nzNXQhoJfvG8vX1vcI0dELFf1OlKNuBEdPEPVqLhIxnYpp0aM6omc5C+7pMtl6ChDfVEWmbxo07IJxKeNZHJ6JeuDiNm8\/QJxZTSguMOA6ma0qBtJMMtk5BU3TBDmw20gTSNB1ZYClQsCMmTcL5Mhl7Hz8bZ6oEZd2oZaxytZkHX3Rq+NdFjruwcxPnUV88vsFS4+UBoMffn5zip5Ro75A1dewO3v6kbUi+JTpEhfXjlP1s5YBlGtkv0FCK3hZPv8O574gyv\/JCWTrBNc9u10Tfg47DHRPx2CO\/6TqnKx7oXYPm78PMhSAcfQNXgQFRy9DewB\/PdWAL4ckqk3m5KyvLHfznecMgyF45vwtcw76Pj+K3zzPdaVPK8gFEXBwCs3+2UyjBJwUcfSB\/jmsozofvsRc+CXysGV2VTzuzHYMKOhX8XCDkQ2bDKDRF44Ur1MJlvS8sO1W0JK\/ZeN1Fcfj+UaBftdbuWVYUn8oZrC36h+328c+NA\/PeD9fjqpUvOmkP4MTYDfX2Z6odqpUWxVB+6HEM+j0+v5r4KlS7TU4yAsiPaP7e3G85YVawFpRdmJoNvTmdY5BRT0JENG+BcISujZHfLfA4R5hVoKIypcn2xCNYDB57359Yc6c7N6aSOmhFICOAtF1VIPuxZlk84YpBFYFFtgiGGAwokZW+nIMJ88\/VOnibf0caAYf9fNR6+fevyCs2g3p\/VbBmrLyf53YXFgiYvSccpAJkDmddkVQSpZ5oNQro0jw+uonWMSdA8yAIudDIBdXYm333IUFGDaLRfkgpdJzImzXZDSmJKtBFja01sElpMWbkpqvcJKYE7dyP5HzAYD5l1riNE6xUrdnQvGIeCogTYr5qQjBK5Lt6LjEQ7YxLn5tHIP0vlrrMZ2rUWZGnYxxRcFVKfW8p6nv2xdGDXcUYIgLe4b2yTM5lTMUl9UvN7uVClI5eVgLoX91LOs0Sg4+GdmIgPkKO7mYdC\/wl5PKvPVa96IK45udBZ1LtoCJSv\/oRavHPd8yBSduYnZ7ZvMf3UgOMVxiqu1XrkDAk6WsjyVBesMNOuoU0eBQgOVjn7T3asqIfbNH4BNinH7ZPKBNtGWTZfNDjsx6TZMdp78pKiT97x6BO9HCJrEJ\/zLG8e+9MSTK2TSklHU76IchseSR\/wKSVv5lT+gCgdFVI9R4Tj0dSZD\/IWYqozKq616w\/sRJXVNUl7qcPbqyx9jUXEG86jdrlk0lQl2nD8tUVjpdMa2eTli\/ihBqYj04fBEsrLdxm2ELt1BQfIkDBkxiaafJxzTCAywfAJOfSvPPpsx5qLqTRiaEYovAsixdfGwWLjMkLMyCTSNA6I+G6+rft5uhpT3sUwfxHhf8WOaYpHNDh+l7vE1awvAKdk25N03nloYoRkOGbStGVOgcI6lifODot\/cnJfGZqr57TNHbGn+VfYbWE7dBqZ5mJQxP7XGQWPtTY2Fq77BkCQcirL7aonO\/PX9dfg\/K7QBaIExg+YTnJ49EiSPio\/zX8N3pS0hNE0uPA6oSzpmY6jic4Xjv7zcoIc4PyNHQOMYVfq5\/lapxW30eDnRhkW7\/dONg5wCpzzJptXIkAnG8e+0ae\/TsIZ\/ftkfwiaKwO+qtJy2byy\/YcGpJ33HZzipmOgNf2tAHgokOIl7xGW06Z6pJ2xbo3r62kD80z84eBQv7kd5BV18yciA9f\/Bd7k8XoJTrUB5dGjqBJZZsf4DkaNkrK5deSlnMkbgr68wnwKWRxnljYCtvdmL9BvaNima\/9OqySQ1b\/4pBIHK+XzFO8vdEYY6lI1B\/zb\/4IkEyOUR\/pC9MN06KRmA6ghaujz4rZAlNvIChGoRGvDTdGZRJhFzzbvlMgX7gUNDrXP3mbnvcACanifqcxWDdzJLRQe7V3Ijk6xcULIxRnY1TdAi+myNLCal\/4pAZ\/WlhguKTrmHXlsKG6gQ4csXc5XgyKtv3ycoYduioOE33Hu4+dHN\/2snsHCskCD+yMO6q3GFtEXyLAQjunot2ghIizWIvcZL0DUgdPhJav8iI1zYYT1mCzW4J6tt2d983q\/TmXW+Kok7eSi8Id9s\/7yfLe622OISqH4pi6+BLsKaG1EfJejVTwk2+3DZl6t9nC93mxUDdyPz8PuHCvX8VKkuB9CewlWveqjQQuiVNjnD1T1BWszrybw52vi4K9T9j9vpRx5X9eeIj3FJsZ13MrQNdgo+qcqTEvtEjg38CWumgZpJGqH9eWDoC2qShLGBehfjQ1omTmcqEMzLgZ9n4IIBpiJDjQoPmUPJXUhNEOE73N3uSLs6ZrWKDg7HuvzLNQsBEjPt9MEtlVPoNd8zOAYJAmoKqEdAZqUTAVZ7+Oc\/XYJ6yIarNXWMpynFxwMEerjfzhv33VyJIhdL78Vf84umfs52pLr7R5MX2iBKCdaqOdNlZRJXWRmeKxZxfUqJzHXYBJeGU7a5RS1GIOV\/SjEd7jBp6V3Zc3KmynNbiOVTNJjvmhv4EY334qJJWpRnU2UOhkMrPuS0ijmh6TwpUmCONm3yOPSvwUhW4CUjJp5jIf1zt4m2pUTNZZnepD4+DBPdszuE1PQnPeKmicuT0+sb92a2waYj5VMgia79EANc39lDvbb0qKkkCnsTGCA4rHotaaH9M6VePFlzihkNTVC5u+97pvJQqQ41w8Vk0jPbbjCGkoPVVLs18VGr24ZWd\/ZVQphX6hz3qPney4Bxzj9HPJeEZuh8NC+KT5n2hoTifqvLfQ6L2XpIO+pfrJRXvCZk1wjQNoRhw66DVFrQWmrtf+AzIkZKlmN1cp6opeRT78ddQ0dNfriLCgnEgWsLcNSoElFF8bQVBI9XUfWwCplEwZRb8SH08WNhoWOlZHYMw1MoMi2BhHH2uDrjJ\/KW6wJJ9FfvwOZvVOkAS4\/zKyn9nkkUxRmPcCNICYqRe+H\/GjKqULU9mkvZgUu6wweuL82un2u5KUWOjm0MYwD5ip1v5gCj7cFiqx3wRtsdAN9s4jt\/v7AcXTyF9K43qUb2g76s0wQCRLwo7uq2CGMqZkfungcmL69v0iQg2NMCN2tE0eKDaQaJFprFZqk2T5P90SX7+ZXvia44aIuHpCC\/7fvhTdC7XC4R0sb5CJ+5Z1fVYKLLEhYPzHPSk7T216olAym6f43rdBsruPLD6b2bzNDpWEDtj514ROoml30MsRAjMlWbm+R8LQONvNqpIc2NrcyIIffgWgzWs6LX6KDd5QkbMoHoeg3\/hv2KAjUGJeZmAekhx6KvbcMwgUMCE6yJHGxmAfY\/IySs7qY1lid9XPvfVUqqQjJUQKsoGGxx5bhTEq1L0Y5CRMPc77AGX+8Xf1juJTbU6O7emj67IzAWbhH7gpg\/T8CzjZbYeHQpofm0OfngoxkwxlIpj4JuhB+B4jAd8rgRMNTYnVyodSxzUJoXpb\/HNwqJx3VJgXH1DoQqnT+\/lkFinDaPU3SK\/ILZHGKLSar9sZbLCX5AZOC8KRT9IPVYcWoTUeraOnfKiG6vszSUD\/xbpGXli5SyPaLAsz\/4I4LP4+pNKbfZcYATDyObuJvbqWHRcUuCVvnkgqGCIGN4crtcouBNtto11BVByY4bsoAEFU\/4uLLNLqW5RNUVEHEn1A9tJiP2HTUtOjC0NrfpK4WwXI1sgbbcOjgDSg+Izlw0fKR8j4gDymxdiYIFCXdgtrQ8IheVPDVJrfG0+LJkyxQ2r\/9zyEW8ptlVjWQvTwWpKnb+h2YULAEkF47HmlU\/UJh4jpOVAIXgP9Uvj7yUvrIVWc1o5mS9bBWQxtfgZygmOxJnq802+JYr6Fc5vhlVWoDWeQjKif5AJBW4L38pyr8q5sKq7K881XqegtOApWT1gaBpLSKZm9tcQs67cBXVtmtXe5Bl\/fRVAX5d6BMUqbaWWzAaV2Au+Y\/SEFV8B6ObaTSkrL1SmtQIuKJTCkfX3tBqCAw0I=","iv":"bc794f959ce8b3e4dcd47f1f3d27a037","s":"0a1c9bd7c35ea243"}
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