Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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eL2Ed4VwHfaeynGQQdVr84krIkr5DIDW5E8s58xGY7ReJmyNCwDGqS3of53f7O5RsH7WTMy0a7Dash3kc0Bu2YsnK31KiJBLdT5YtECK5VqG2kUqS\/ndPaTYGtaQ2cF7mVOcRh5hCaE6dm25CKetCLWXGytwzA4kUswQHLtqIuoXMjkJKq4SPlroKXwPYhhQjHUCypXZ4QnJkYxjan12GcOWZiILnBDBI+xNczFcq8Qj6gnm9b4WsRYgYYa88q+kKGlIlhkFypUhGlOgvcUqf2D6A6oNo+Yrc\/QRpRCka6R6T3\/b9jV+caRzQefWhkH+nkgsWMmmJC05+NjN9qio9nz\/Gjsva2TQiMsvlLwvQ5TeZlNG2E6aNvswTh25juSqD3+6RGMs6PAk\/OkpTtffljeCCYQC9tDN7hotsjvfEKpbX5h1hMmCri\/Yg5RcP98uc9ZaonWOEc3rBnbPjlPFFlQwnOR9TX\/qZR4OLSXFiG6lqP18MXdR9R9Jwk42OIlvpKp4r+BDdOnGi44htgx6hfGyyroe88Bmpl1XlsxJaQLQ5Fl\/tCvf1WZ0Br3668j4j09upKjDyBA3znu8btQZEj\/4UhVVVDA52j+Gb9hNmVIwPZoqbqcL+r757pvmSek0\/oZbHpkyTCfOa4mjTHEv5ValcyQIuz6m1RW6qZzvuyZn+def7kyE\/ysWNyZxZx0cCfcn1ozaUWHNtZgOmREwfmj8KIvlchfNU9C7ykThpPRMMsAKMTrrsMtHVanWB860FMnPwf+bH2d0y3gAL6WQmY0VejjwBi28Z56gk\/+eeFyeZyu9rvGUBafX+6ADvJrSq1HFVjYY2aUEuFvDWiPPQy2nry8rg2o7qfcIv+IRO0zo\/BhwRGL33XZ+F6byG1AZVOe+Ws9DlZrYW9mj9uxjZB7zMopsAK8bWEKTFVCBX7JGLIk6S+W8EFRTkvSBO50tPeWknmDcMoxARRhCJxCm4AFN3iMCzaYI6tFX\/cbOj+V8U5bq2DzsjQhBaJ0oBBv+fQ0GkIF2g9NG6D3uvn2VX2J6N14IGG0hLdc8+XQW1oWP7QGCxaoGyzSIj18zWP4X5Rn7DWFRD\/H6gowfDoPEGFbankWDURtS4GV0AVKEae\/rVlelF4ay3UmOE5Zrd3CemYconC6JzTIZI6VpQEwDXxllTRYM\/DLHmmfYYlauDZP7oSnBpKMNuLk26ifU0\/FYhylrDflKL01ssSJiEhdkUzJHBTnbnfwD8wWH8BHPR\/87L5Y7HTqqGRss5K2E+mWBnhHV8pNaKei4MrfzSvW\/FwxNVN9kuO+l7lZkvdyKiVKqKgS478jfF1GktI\/Vcs5nagVW1JyPhyZt3MTTxy5xny8ego9LwCtywWjJFGb4qRjcjyvQ\/onLEusvfwTclCJ54Ukdn\/IrBd+6fDHO7Dv0DC99JiP6cCmHkLgHsxrPsEx9Vlp9rtEP+rNUB8CkdAHWeHuzVjDnvQfQDyuPzEWcZoDoVgndy8MeJtj1z98Y1WhIjwMk4t7WER5e2xs0wT4z+34odfp9aoY8hAn\/DlTWRJKzI0U4yQQ9zGh+bBM1J48Nl\/miSmZI68gDu4C6wux4HKgotWVamfgAyNEoWJlCTKfHtTJ8e8EenQ825Hm0wJTuXUcxNNx0koo\/\/AKyNWILiWnP9RDq4JYW8dIspX\/HHYHgQw5SUCEEF0LbsIToFcfrdityrx3k6ELZuUit0Y6pqqb7EqngjNPT5GxM5pjs5MdCvntUgXmneeKCdjezm7Nhd0m+J9S2W71UyKdF1bEufx9kAcXMyI\/91wW+EKcdxOVJAI0V7o9qEl9oTh+wsx\/49nUGJhso03F01Ayc9KYKbalB1bNFludwZxOprFa9ifdkmwyiwxwLpyaxgqpJjtdb5YerUzp+HeQCjhkB8Kqj9Uzgbazdl4ZNq0EsRB1uJk8ZtKTXYUalRjq34hnXQg9gDrps1qg4IYWEhfuL4n0AOPcgrlkXPnM40JTPoewSvBxNbed3sl99pLTPwzur1WG0l3XoD5k0mrrklPE0ukBnpPWkmOL20pwKN5dLkEHCw2U0jABX93Gw65mLUecr72S5NTBb1qV\/0Ix5LENBl3UxEfSwiVhOBF7TOsHDo9WZy0Yd1fWADn6zWFXzCYBF7BaOKPAhZTk9ZWYlwubmwqyRwksKByUwUOzrR3hRDyOdXzsQ+e0kyjAcI82z2bMpaTxSoSC6h33Cg2ubyomUGetgD0y0zcNxOZBFLl+qbnDxeiZuRzTf+ID2ZBtWW6PuniSRHorY1\/Cdyrtl+86Cptam7fCH4ZZHISmLz2TD\/6VkcSoiEtJEgvJqyPePt+rEXH2evmrxxCpKGWW44dgEepvV74ur6GujVLbbwNjfuxesjKhicSZAzTnsviPt0WVq0uRwCaTCvFGIfbcUaZvuJ9BOewUp+Ge6v0OmX9h\/EdUBpJ2sbi6WVzY4eDqRM0a55+eRCojioynHjnkLcSp206E5z5lpy5cOur8PMY\/lb5RUNN0msnccv76cv\/zlKc2aIyLS3ds77\/GtjmqtoPruwO2vagJcym5PypXG0qhjSR0L8Pb0YAkTByLS8ToJLwXt5Tr\/cZMwn6i2+ph5doa2edwDg8GklmfR98ae9I542nzPqJcJN9LL5nwCofVEMKvY0hnhxb4HccZjnTYdynJ\/Anty+IdXfoCoT3RPpdCTWW+\/lNX33nL98BcwmmQ3UlPf5u4mwZGA7ULigLlbdWPV72VE3U0FLvII4GEHevfhN3OODgSKMchVGxNoRC234Elg8HSVt8ACvTLf8CyFIo+ENu1QNk5Sx0CU0qo2yGQblP2vuhSSKtfJmr9xcEmUSHoumM+41sH1v+\/gyOrJT3r6D\/e1kQbAE62yveKP30mtrer0Hh5BPfSmkP8rZv7yybWEcH6JF9JcGvMvweo6GWkb7sbcfhIvM3S2pvCKj0WWrV6bXjetOhu9UvSorqmQpvCJZZSgoouVqNrCc7wvE3t7H6kGSIrGckKtsbV+b8SJBqcktSe19O9algWkq83wctsZhp8Qy9jxCLW\/IYvrH9dQM6xb0LusDJcRCZZNJAZGj6eNWVJBHb+xQom8plxVNg1+2TpjF44H+wJ95Hltdsln3v2bG03W351H+KALy5lmuGS5LTmEl+IDfZU1Fw2y3nAXYifjbGgMVDkxvDFlDsMIXK1qiXYFrhTDz1tn8Q3Kz4Km6y\/5PdpEuInm9GpalmdcxEj2toPxD5J9ZAvSz8\/yMGs7w9u4royFBE4mW6pDsfgyCthth1NI6ZYHufsxMpSHiy0KizuQ8C6vp9berdD3VC9XPI9HaUHZiGU6ruxeRbEM1wUW+\/yt+BVAlm3WHXPTGAiK8QRGN3CIf2lsiSQo2hKxyX8FHDus4KdwgblN5YcO1d9IX+Og3tGBXQLunwJz9Nm9KNW47OxPL\/2brSnd3RSEkR5wl08sKYW+UILYg0RAwJNdfIBV3T48Y5x9gDuLv2iBGRdl6MFuWM6OWvAQSa4smYcuAShjcyWHOYr1spFBTTuHLVjRVnBv39zs+OWWMKYqcZOP3qOW770g\/Y32\/k5\/oOAUusg2sJsQBQB7tv2Td8voNfIn+IucuoYmtAf5QEfTUtmdzA5h9oxDoTRtCJ+93VS0dn\/MKoyIaCclslRS\/bXYvoJgRGPd6i3+mqL6JhFt4Dlxhhhz\/leSmDbt5mO97tT6uSTE48YimONlxjLcQ1w8c9SOz+n0HId4AUW7NUXnNJMWYsBfGUMKl\/sbSPoVS\/KPQP4EXrq\/TwXtwCZdBDnZA3VIFCVzRVjUqtfOO+l8SOLWNbYv7UiQimilZkmpMdKx+IyhFiP\/XBp4UDUyuh5k+WdWsSjaX\/hPyIDowH5AbkkXDesdq4Itgz3L0X+kE1hlgIl20G+C4axiK1iRcorpbqX+8dR55ylYT8Zp+lKXCmol\/U64CUlq9paknIlKHfb57wDfUrjsIAMAZrInvYzwBRnAkplq95Wl1r6jiSoqngfBAGea7XYyikDgCl7QV73Y6qrQ4nE08j0RRWBr\/z35VyASWg4cP+REFGyIej+owus=","iv":"a98f0342c69dcdcc1346b268ff01587b","s":"24fe00ec9f5573f0"}
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