Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"3f184a900dbb22854388c6246555c31a","s":"1688ac7d688e99b9"}
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