Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"240e890015790ce1d18a57fca0cfb6e2","s":"5462bd5909f5bf35"}
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