Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"a8e6a69ecfe38d952a248522901cd1b3","s":"a436eefd7c0a1c33"}
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