Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"d7447675bd4f3823a33864f98bfddd83","s":"88ae08b99d3f9229"}
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