Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
{"ct":"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","iv":"b52d1beedd998ddb53dba2d9ee0dd22e","s":"771934d880acdf15"}
Share your thoughts. Click here