Luxury Daily
The authority in luxury news.
Feb. 14, 2026
  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Year-end sales jump 9pc at Hermès
  5. Ruinart welcomes 2026 art series partner
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Personalizing ads on a local level delivers results

November 6, 2014

Saks mobile banner ad on the Weather Channel's app Saks mobile banner ad on the Weather Channel's app

 

By Sarah Jones

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Year-end sales jump 9pc at Hermès
  5. Ruinart welcomes 2026 art series partner
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
Year-end sales jump 9pc at Hermès
Pomellato celebrates trailblazing women at Beverly Hills event
Nobu to enter Maldives with hotel, restaurant, residences

Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
B Corp audit updates take effect this month