NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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","iv":"fad3a1c9307a1123c6682468294f090d","s":"3c8aa0388fdd5555"}