NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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","iv":"2160ce50cf60a6179ab5b494c3aae52b","s":"f3ea028c3a7fdb0f"}