NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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","iv":"08a3b136ab6a1cfac3e8b5445b61cde2","s":"0a2721b5281c093c"}