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Bergdorf Goodman encourages email sign-ups via $2,500 giveaway

January 25, 2011

Bergdorf Goodman is using email newsletters to push sales

 

By Elizabeth Zelesny

Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand. 

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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