Internet
January 25, 2011
By Elizabeth Zelesny
Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand.
{"ct":"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","iv":"8d38c36c883ce55c29025d436c333534","s":"03367ec11595b0f5"}
Share your thoughts. Click here