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Mobile

Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Jen King

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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Guerlain Spa to launch aboard Orient Express Sailing Yacht