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Mobile

Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Jen King

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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  1. Dior explores the craft of Sauvage in new campaign
  2. IAC hosts 23rd Annual Conference on the Arts & Crafts Movement Chicago & Environs Sept. 23-26
  3. How Google’s new algorithm could hinder your brand's Web search
  4. Farfetch outlines ESG goals, reflects on 2020 achievements
  5. US borders, Wall Street, Fondation Louis Vuitton, Four Seasons and Aston Martin
  6. Day’s wrap: US borders, Wall Street, Fondation Louis Vuitton, Four Seasons and Aston Martin
  7. Chanel inspires natural beauty with ‘effortless’ campaign
  8. LVMH, Four Seasons, Sotheby's and The Avenue
  9. Fondation Louis Vuitton reopens with Morozov exhibit
  10. Four Seasons invites couples on urban getaway
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