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Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Four Seasons encourages traveling with intention
  4. Authentic actions key for brands reaching conscious consumers
  5. Chanel marks century of N°5 with high jewelry tribute
  6. Flight of Icarus: As luxury sales soar, how does this end?
  7. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  8. Hermès sees robust 77pc growth y-o-y in first half
  9. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  10. New York, CDC recommend return to mask usage as delta cases increase
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