Television
January 15, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.
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","iv":"0a7d8b048a48cc8cd51ddf2bbc974191","s":"1247718b6894a993"}
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