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Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Gen Z, lower-tier cities driving luxury growth in China
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Audi drops clever, concise ads to showcase offerings
  5. McLaren, Richard Mille emphasize speed, performance in new launch
  6. Luxury brands and China: An increasingly risky dependency
  7. Burberry’s comparable store sales grow 32pc in Q4 2021
  8. Prada announces new inclusion initiatives to support students of color
  9. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  10. Burberry transforms customer experiences through digital innovation
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