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Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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  1. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  2. The Macallan releases tribute whiskey to beloved spy character James Bond
  3. EBay, Heron Preston debut inaugural streetwear drop
  4. Hermès makes fitness fabulous with Hong Kong pop-up
  5. Four Seasons takes to the sea with inaugural yacht service
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Chopard gets zoological with latest watch collection
  8. How do luxury consumers stand to benefit from Farfetch’s YNAP acquisition?
  9. WatchBox expands into Switzerland with headquarters
  10. Dior goes for gold with flashy J'adore campaign
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