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Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Rolls-Royce reaches Rockies with Denver dealership
  8. Last chance to register for the holiday outlook webinar
  9. Chanel's fashion history traced in "literary museum"
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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