Luxury Daily
World’s leading luxury business publication
July 10, 2020
  1. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  2. Luxury travel will return later this year: study
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. The art of reopening: How hotels should get it right
  8. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  9. Moët & Chandon highlights sustainable ingredients in new social video push
  10. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  2. Luxury travel will return later this year: study
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. The art of reopening: How hotels should get it right
  8. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  9. Moët & Chandon highlights sustainable ingredients in new social video push
  10. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
VIDEOS
More Videos

MORE IN Television
Japan’s Lexus shifts gears with TV spot as US lockdowns ease
Christian Dior releases archived documentary on how namesake founder put together 1949 autumn/winter collection
Porsche, Genesis turn to Super Bowl to court luxury’s next generation
Aston Martin seeks to advance women’s empowerment by backing TV show
Ralph Lauren to be profiled in upcoming documentary
Coordinated, prominent product placement most effective: study



RECENT ARTICLES
Day’s wrap: Fendi, Gucci, China’s Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
Fendi expands digital boundary with debut of first TikTok official channel
Gucci debuts new playful take on idea of imitation with Accidental Influencer project

Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
How alcohol legislation is evolving with growth in wines and spirits ecommerce sales
Navigating the dystopian future of luxury fashion