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Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. Selfridges publishes second edition of The Yellow Mag
  4. Lamborghini crafts limited-edition stroller with UK's Silver Cross
  5. Auberge Resorts, Mercedes-Benz launch fall concert series
  6. Supermodel Naomi Campbell spearheads design at Hugo Boss
  7. British Fashion Council scales City Wide Celebration events
  8. Emirates develops new fragrances for first, business class flyers
  9. Carolina Herrera honored for 35 years of fashion contributions
  10. Chopard welcomes Bella Hadid as global ambassador
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