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Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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  1. IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort
  2. Christie's establishes real estate crossroads at Art Miami
  3. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Diamond District shop adds Harry Winston to stock list
  6. Alaïa marks 35-year Soho return with new storefront
  7. Sephora returns to UK with new bricks-and-mortar location
  8. The RealReal fills CEO role after nearly two years
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Celebrity flash mob centers Hugo Boss' latest campaign
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Free registration open: Luxury FirstLook 2023 on Jan. 26
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Day’s wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston

Alaïa marks 35-year Soho return with new storefront
Sephora returns to UK with new bricks-and-mortar location
IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort