Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"166e5f0c07f05c7f5b85483f11a04fd2","s":"654c492fa9841014"}
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