Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"211c96a7ce3ebc231e072bd216b403d4","s":"c957989863f4fbd4"}
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