Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"e840cf80bb6451814a659b5770392ad9","s":"03d19a1ec5955eeb"}
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