Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"9172cc93ccae5ad568309152d0286c78","s":"43fa34a86f5e0009"}
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