Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"12968534dbd3176ca7ddaee6c5ccabe3","s":"8a911f9403d37591"}
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