Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"ef547558bc285341a408f63e5db275f2","s":"384c7ace14d943d1"}
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