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Oct. 22, 2018
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Research

Estée Lauder and Christian Dior top charts in beauty IQ: L2

January 22, 2015

Estée Lauder Fall 2012 campaign Estée Lauder Fall 2012 campaign

 

By Kay Sorin

Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.

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  1. Luxury Women to Watch 2019
  2. Fendi looks to incite fashion frenzy with drop
  3. Sustainability can no longer be ignored in business
  4. Register now: Women in Luxury conference New York, May 9
  5. Influencer marketing brings relationship building into digital age
  6. Bloomingdale's gamifies in-store shopping through Snapchat filters
  7. Gucci goes mobile with in-store service app
  8. Ralph Lauren goes back to basics with new Denim & Supply brand
  9. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  10. Hugo Boss launches largest digital campaign for 3D runway show
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