Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"32559b08326b407c7d844cf015df0abb","s":"998a779c34f5ced0"}
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