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Research

Estée Lauder and Christian Dior top charts in beauty IQ: L2

January 22, 2015

Estée Lauder Fall 2012 campaign Estée Lauder Fall 2012 campaign

 

Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.

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