Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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rK8gQypyJYilqnU5LspIhVJnsVN5Lw4Qep8evrkbKofbKx78iGfm8vI5cVrrc14napul8bkfpKDeryeRHKxjkSotoIzs6G+ncjtu4KzT3wNTJgMRi2cUOTJ5gECff30cQNAJYeggFAdoa4Hqn7tk4mESEC8N15kAeW1R7mtdpbsDvxrM2d2hlCaRra8S6MXRhtBRoSJEBtJN2\/0R1cB4Mxp6sP0H\/6SOtFdxCoZjobAmGKu7\/ea+42B5t7WBtK1aSlItBTEPFjvkGCEh5hqxbSAFZMXMavqde6\/u9w9ePPvjMNbpvQrqXrGgdZt\/U7X2tXJz3pT\/kSfKaGCrHtWT5OAwwqsoMeqxgEuocXScTJmnQtiCBPhueKKn8J2QeILrYY4SyEywASzfGm3OqigCZhvTrOaJlXO8Ozp+K+amLhjFyB97iqyf5tUJUWD+ixECalPUDoyCnNl\/kfSUMmf8REQYegF9QRxJO9FPjnx3bRDa\/AGuogPoT6yYfdx561+Xte+yYb\/oED02kAmkmm3iwvJvr9Re9QG1fvpJ8rgR5HFzIwNSoMNRO0tahtGwKNLViG15k1SsAhPHpd3GvgL0nF2W7y2mzZ4D3e9mvdaeOkV1Z5\/F+UAHemg6c\/MOz4l5OzfFDeouMFU\/v1h6wADbPE41y+XsIpWqTN6MX4UmsT6xyOuUWzqA93WQWXwvIAs\/2momLDq5D5iIwrgR4mtROeU8N3CzE\/9gfqzntlZxr5D972cIY9Vr0ww7fxwVIZ9uqdrJn6T\/R3l\/CA9nRAWx5ReUDSbALF8GosF4IW2C3AvbOgKsubJrM6Y54OgWg2N6ZBuLUvcVYvHzDY5\/++22Q35EPZETfiTqgcZwh8rTtEAVT9+vqOXgEomeF4r+\/a8qHckvHAidTUOEWV8\/4NhM\/l4xaRg2IudM8mZjDljH9hkXd6aXd+xx2OhF4IkK1yCTbMKJhGFwPMXq694FSJOv3jg7tWRA5eHPvYCDDj6NSog445KxW7nwsZFDAaMkXt6bWb5TfhRLGLUbiQdkxvKdzG19e3czVC\/bG89iSjoci2gOqGfJ++mUUH+qvECbye5uvdIQFPDFOI5upUFgS\/KkqxCCjW\/YTD7QqLzkafN1sJoVAVdL65Mycjy2vZnV5GCvPBqCRPgWid\/vRPhLvhI75Z7c2RD0f6IqLtH\/BSCQIfeJFZE0Hi9QlNCnwbU0hqfsEneXiVkbVDa3jCk0RXfNo++jgXEh\/fIggVJVx7cJNn8OtKX2fO1pUczf22SejdmzbDeRc8j66htBd8Skd1Hyh16gKsoJHH1hyE8w5gUU32jTmLExcY2NSMpJxg2AlqAdKz4ayeRKglntsl6MAO91NW6NM8sHhrTw91Ap2rm\/1IHUQEz+BULCx41AeM3lvXEWYuPyxr6hf+WhOmRHwknzcZus9q4tQ6dLdnISwca7DrO6FMGdjIR2NYBMxyxyB7m0veQzC2jEXyWPvgAs7pm8ZvY75TrlCEwB0Xjpfr9tYrxezaoaY\/nth+qKglMONjl+kryH5lJLb9Qo6rML9RmBi9R+dpAmF6CWvmvNBNh5Q5DJQlzlJbzjFVEHqDJmGM4UwntSRuN\/9fUMlN1n4EGRNjiAvz2eQ0Hxp96C1WLU1ZlB1MSIRgCzexVD9bKJkBPqXsoIQoPDlEd91ZbAY+9Y65i6NgWm4Tcfg5gB3FR4oRmGOh06ZMB2c4OQlTceeKb5gbYj4+QbpBKmwpU6unQ35jbqeQUqHY4ZRwI8W6QHdU8LYMyVil5\/j0GhCx35g089z4WCh6kjx5EwwCPqq5vPCVWAaVRmb5Qv443kR8hvLv0hMaJNBPypC96M2YvIbWnsuFbbgmerXBpg9W1EskKQG4\/wHqlN53LDl5AeKBsumYEX\/jUo95w92bDIxHwEUcf6I2sd23+ufl73YuOhqt\/Q9EGYzNaWNhItRmh1r\/jxnRGDIp3F6RGHfFdKk61r8ujRVekQDa7ByMSne0fOCxZuq3hev7SYhkLx6S4J2sk5UneuGYQB9r9xm\/QMVB4QYbf8\/q1J2Apmi9DxxTvGc\/ERtCEqqPi5FLWPenOOamtbZvB1F5IKtGOrqstN8btpCnnNRFW70eEFYg+xTfjbeiMvRAbMvKvLnvbD3aJft9BlexViCaJl8Lw5Zo0tNymLup9swjEcAsDUVc6k1uNaCvcznvsuvBcObjheZhGfktn+ZwYAF0nXOiKT0pOnuqm65+5TvSbICWe2X0njt2MeLAaArU7pSnM2pq5ZCXMqw9HvjL5GpKQP+h0OxYDCh+\/Jr6Wd\/A4TGfaiARR4PWi4B+P65E5JMv5LIykgz\/Fx9LeAL7RVOfmgcYf7re2IbhvUZ9Dfciutv1I923Fd09G48xyzgb2Ur8qdP8O1KpDQ7kjYua+4eCaUZCHSA2K3j9SvQLwBJjIfFf82s6BpCS+chk5XsJMGFlTGuU\/4B5OXqEW2TtcXlJkDgqDsqv1wrBPTyrZpONKEIIPX6Y0wo819PjC2fvtNEw4sukWAK8KhYoUqu3Ja3dYFyNpeUzzXRFrlgkbFzk8k2G2jQU7vi2q0CvHlnvwPtMbtmbM3zltyiARI6KfOgZ+sZRVW0TjqWEpmBq9AGCfrWRUgSpgt94lsCnthuwaH85H75+FdcKTBZpu5TnRezuyhtunRS1zVvDtuCRP1ZT\/XmuxDPTY1KYrWxd36+sLx7Pc8nIBnUBt9+UG5Vt7FWs2AiJRYM2UbJu6kSC1pPyryndeoouTyzFv562znhvNFvbQL58sGF7exRA7ZRPVYM\/2AnOax0cku0K03jo8Gg508B+xxQpOqaxr0VOj5qWzFloisDda2OTyRw54fw84wgKcI3qRcknnfrcTqT07AK3Ux8aTZZqw7V9xyYzAGcXaAxjB6SFOutDKCue2Cm2OFtVIqijGC5\/2fXnhnJnzOh1C9okLRM4x3YwCyEXyOh4q0VMh\/oeYzZC0qQmWNRsL\/ubq5b00K+5FdLtEMA9uYb1te8nUzd\/ERXvFYJ9pXnR7Lxi++sVgBGDlP5wYCcmInLoqikuuN71rDP5OR0KvYbSKQfqrrWmfO1JjTmhS6tRs76qy6SABj\/cwIbLcAND2mEFjJvcDOHEYIwAEoIyr2Tw0fOuiv0+kQXZVUscwYYGxJPRVsuDRBNFBK9YNcnbsJU9q2UWEgUN7ciwdtoV6lrDPbQ93Zp1AyaovLgb4VT08FxE3MbQSvm0YmmI+mfwpMiqL1GfsURVfgU5QQLDRJB09elHLFIB0MLA5oJu+jIlnOLl8LnXQu6pbqY2xD7MuHqV5Kf077XCrknMZqImaPpQuBPXrbKDF+HG2PqiFHwGg8z9Uwdn6xBko3Qr6YHgjSPnVSUelPk9KkY67RvMtBN5Xx9RToJ+RYSZV3F6eHvrEoRvQoS6gpuN18Vmm4zlHCGLUQwoSwc\/Tjj2q3zHCYRh9X+zhyPsUNtzzToAJK2JtM80aXNhO38rpOL0v0m9GsYmH6LOFjrHQHDrEOoJn+\/McszDnI3vIxQrbZgI3h+noW5wHlw1oxbdX\/ucqKnaw3bsw4+7S2SIcP\/Vo0GWBnZOkiwCyiE9gL+Ge4n8gdIBH15upWtuUCQVzXu7o3JXHuFG8QxVTitpSDN4B6GTySkTxPQPz5A22YkurthZ53E7gy2xNk2OFzYLtBYIegUpDziv4\/WEF6rH87LJAFlpt\/oiCUITcRNbslwCtT70zdALE2ho9aMmcCluScmh5PXCZ+Ffo5tFZezUsSidqp3A4K4A8pBnD+TjLfpzkMv84VuR\/s2WcusNBSXTdIyE\/JU9wss8z8gK1O7f+PVthOBpzwWw1TEuyDhS5qWmx7770r3fg5aEKFSBv9+y9p9ceoLtBdoLuT1Jpf0dvMyew95gJnGEFHrVHrFh+FLoIJeWxiM1gT5DvXp\/+a\/LehOaY\/dZwXtdRPl+bmrIqxU758fud6vrbRX\/b4yjv7\/L\/v74Dsz59B65GkMF3Tyo4O3Nt9UvfuRepWKn7vigK4ew+w\/Ej2zoF4v4QXDh0qnRyJdHDRK6K1pghVoGQDBUPjEcMeY202iqy6Hp5t\/pSyYA2e6WKnOVsVAiL2ZOln\/BEcuwbWHthqiVv9IOorG6QXYOV2X5Uhaau65tRJJH2grLWFPXrIpnDW87JP5yw0fLyJXj5\/Gaq3x7qK4T0WScqCNf0A+ERQvoDlq3tVN\/6NHFAVMU=","iv":"94049ae49d56ef2d2ff180c4989a8498","s":"301fabdc125da383"}
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