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Apparel brands cater to loyalists with pre-order efforts

January 22, 2015

Oscar de la Renta spring/summer 2015 campaign image Oscar de la Renta spring/summer 2015 campaign image

 

By Sarah Jones

Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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  5. Dior, Rizzoli to release book on Lady Art project
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