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Feb. 9, 2026
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BMW Super Bowl commercial pokes fun at changing technology

February 2, 2015

Katie Couric and Bryant Gumbel discuss the Internet in 1994 Katie Couric and Bryant Gumbel discuss the Internet in 1994

 

By Kay Sorin

German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
  8. David Yurman selects finalists for inaugural $50K design grant
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Versace hires Pieter Mulier as chief creative officer
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