By Motti Kushnir
Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
{"ct":"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","iv":"12c3e017f5984b3692d60ffaf85a087f","s":"0fe6cf68e3be8d86"}