By Motti Kushnir
Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
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O7CvoN+0RubKzpNTNVSZcGHrbthEc1CBunpzYeEIAZh1UIIDvJQJ8W57hMD4+HrB9oK1dgB01\/7wLF9Iox6K+USakt1xJ18G9tgmAtmL8JCcg4lAm1FVC\/seLKBFy76dcu7eEm57eJyfuTc7jcZ8InMrqUW\/u9Z2WK2yXcwWzX10orRpS46K48GKfHF6yzvOMwPuJ4mIcJU7ERCG0fRoM+OJBya5fLI2ovoUyjjbGk+0Xjl53AjpV30saJv7eGx\/X1c\/MUQc0BtxEBAIQlcK2EruCJ9+Bh8ZxtZjeqk9Num1o+Yx2saEqu2007LxpuEuGDH6hFa25vJU4fRr0tY9h9xk9h2P9EjNceqQNpyLPii6EeVhGJ7\/Ap6RvzkGMFw+04Y4CezEJaQFJRf2JlOLKHkBc\/Dd7Tz9ED6ZBpbTS7aW\/FddDbH3PMWI\/sgWkJKftY+1H7e8mPr40TYeUZsBg54pg3EdYRkvayYyJNISbHBOffavjxjRqa39BxDYIC0vCpd57qpbXiFzr4JKTmL496JmFepWKPqP+psiz\/2g2CJXSh1xA4mxnANYuY3BPE7JtG4uIJVrJsZE9EU1EiP+d+8nRNDcxYpxJ0LSEadUCRLc8fOwolAuLYoi6FuJ5PxFwZytcTYBgwAQmQlJ9GYahY3INsXhpx5k7C8SwieNb4WjieO4p0ftX\/D\/S\/MGCFyM4JXiVDxHhKeKFXTodwXcQ0QT9AV8XEujoahtC2cRyief3tcnDIVRTaZscKbIq3m24uCdWw6ahQSGj0psrcjiFlPWEH61FeYD8q4x\/Y2nVYdgswCPJcS0tvxViNwWBonVVrWsOATmgqLpUZ3Vb7Jj8tzHq4Qacgf5jEW1KVGsY\/PrfSepZnQ3KQMNwrGjtUPPsv5BmWZL+Uy2CHzkYyvOKvmkxpGJdt5rS0hxLS\/0Mxvj4k9T+BzdIA62OeRaEaCOGMPzEgihoYLtne3FC9n6Gep1+Q0Jgm6cH7mMdXEEIHhm8WfgZuWFsE7FYxdnfEl9tIiOm3ATFhQK8zgfdvkvXJcl0qIXyDbgMr7Xd+rfz0UzfbCtTO7FjiK7WFZLTRhG92CLTebE3YBWuxInrzbAKt1P3D7xJkqRhmkCfRL4mgV2ZsQLffPQTYOjO8s6+oqsqfrgKqJ\/rUOwWWdXybulefrKM0+adnBWLZZHsKqBikmV0UvGjoqhxnc6bJ2JhOlBY4V7TbiwOFB9IdcjYOA6st68tieAxmlnWBfW3gMmzgi2oWoh6DsW0FZVGqcR+brJG6Bwituael3BZckYlmM+qjlYSWvo8inLVzN7PWCVgeKaVTQWbniXLEZxcSyXkUmLCv0u5hXMgs7khJpWrgvh9VlcwqQEWrW1dceIuN+4HaZacytznKsObXNhsgQJll4LF7iGyDeGkLpsbxlVYEHiF\/VfeLRi43CBGTnZOokbndZVnEcDn6xooXJcFsfwgsqZOBEPsHSEZ7RT+yP8Xc00A","iv":"5838da74e492b2bd5a74057ff9b8f66c","s":"7c5b1f7fa22d242e"}