By Motti Kushnir
Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
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","iv":"3a11076ff5881731685eade761bdf2d1","s":"e22c87b952fce75d"}