Columns
March 16, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
{"ct":"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","iv":"2c68f44f8e0160dde073965a794dc6e7","s":"447151a53e73f101"}
Share your thoughts. Click here