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March 16, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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","iv":"b1b4e5088c6d2d436efa3f21dc459e3a","s":"b50606ffcba36d3c"}
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