Luxury Daily
World’s leading luxury business publication
Jan. 26, 2021
  1. Relationships are the new currency in luxury sales
  2. Rosewood launches new wellness retreats worldwide
  3. Auto buyers increasingly supportive of online purchasing
  4. Kering ranks in top 10 of world’s most sustainable companies
  5. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  6. Why luxury brands must radically rethink sustainability
  7. Montblanc celebrates its newest smartwatch with ‘moving’ campaign
  8. Burberry transforms customer experiences through digital innovation
  9. Day’s wrap: Kering, Gucci, Natural Diamond Council, Taj Hotels and marketing webinar
  10. Gucci visits Hyde Park in winter campaign
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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  1. Relationships are the new currency in luxury sales
  2. Rosewood launches new wellness retreats worldwide
  3. Auto buyers increasingly supportive of online purchasing
  4. Kering ranks in top 10 of world’s most sustainable companies
  5. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  6. Why luxury brands must radically rethink sustainability
  7. Montblanc celebrates its newest smartwatch with ‘moving’ campaign
  8. Burberry transforms customer experiences through digital innovation
  9. Day’s wrap: Kering, Gucci, Natural Diamond Council, Taj Hotels and marketing webinar
  10. Gucci visits Hyde Park in winter campaign
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