Luxury Daily
World’s leading luxury business publication
Oct. 21, 2018
  1. Day's wrap: Neiman Marcus, Rolls-Royce, Tamara Mellon, Nordstrom, McLaren and 24 Sèvres
  2. Gucci, GQ head to Iceland for latest short film
  3. Fendi looks to incite fashion frenzy with drop
  4. Register now: Women in Luxury conference New York, May 9
  5. Announcing: Luxury Marketing Forum New York Sept. 26
  6. Influencer marketing brings relationship building into digital age
  7. Bloomingdale's gamifies in-store shopping through Snapchat filters
  8. Luxury travelers value experiences over dining, sightseeing: Resonance
  9. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  10. Subscribe now: Full access to 75,000+ articles, reports, videos and images
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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  1. Day's wrap: Neiman Marcus, Rolls-Royce, Tamara Mellon, Nordstrom, McLaren and 24 Sèvres
  2. Gucci, GQ head to Iceland for latest short film
  3. Fendi looks to incite fashion frenzy with drop
  4. Register now: Women in Luxury conference New York, May 9
  5. Announcing: Luxury Marketing Forum New York Sept. 26
  6. Influencer marketing brings relationship building into digital age
  7. Bloomingdale's gamifies in-store shopping through Snapchat filters
  8. Luxury travelers value experiences over dining, sightseeing: Resonance
  9. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  10. Subscribe now: Full access to 75,000+ articles, reports, videos and images
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