Luxury Daily
World’s leading luxury business publication
Feb. 16, 2020
  1. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  2. Dior goes for gold with flashy J'adore campaign
  3. Maserati readies plans to launch electrified range of vehicles
  4. How are influencers addressing the fashion apparel crisis?
  5. Rosewood London emphasizes its butler service
  6. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  7. 42pc of British luxury is exported to EU. What happens now with thumping Tory victory?
  8. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  9. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  1. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  2. Dior goes for gold with flashy J'adore campaign
  3. Maserati readies plans to launch electrified range of vehicles
  4. How are influencers addressing the fashion apparel crisis?
  5. Rosewood London emphasizes its butler service
  6. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  7. 42pc of British luxury is exported to EU. What happens now with thumping Tory victory?
  8. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  9. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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