Luxury Daily
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June 1, 2023
  1. Young Chinese consumers embrace positive future outlook
  2. Valentino takes trip with textiles for 'Escape 2023' collection
  3. Rolex celebrates 70 years of Giraglia
  4. Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
  5. Of 10-point scale, luxury brands average 2.99 score on 2023 Circular Fashion Index: Kearney
  6. Highsnobiety's Haein Dorin: Luxury Woman to Watch 2023
  7. Farfetch shuffles leadership at New Guards Group
  8. Consumers in APAC shifting toward sustainable, local luxury brands: report
  9. LVMH's 'Heristoria' concept goes physical with first-time vintage showcase
  10. Day's wrap: Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
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Mobile

Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  1. Young Chinese consumers embrace positive future outlook
  2. Valentino takes trip with textiles for 'Escape 2023' collection
  3. Rolex celebrates 70 years of Giraglia
  4. Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
  5. Of 10-point scale, luxury brands average 2.99 score on 2023 Circular Fashion Index: Kearney
  6. Highsnobiety's Haein Dorin: Luxury Woman to Watch 2023
  7. Farfetch shuffles leadership at New Guards Group
  8. Consumers in APAC shifting toward sustainable, local luxury brands: report
  9. LVMH's 'Heristoria' concept goes physical with first-time vintage showcase
  10. Day's wrap: Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
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Farfetch shuffles leadership at New Guards Group
Valentino takes trip with textiles for ‘Escape 2023’ collection
Of 10-point scale, luxury brands average 2.99 score on 2023 Circular Fashion Index: Kearney