Luxury Daily
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Nov. 15, 2019
  1. French silversmith Christofle undertakes its most radical makeover yet
  2. Dior deconstructs the idea of “ladylike” in handbag push
  3. Dior brings handbag personalization to Bergdorf Goodman
  4. Yoox Net-A-Porter Group allies with Prince Charles’ Prince’s Foundation to promote sustainable luxury artisanship
  5. Travel advisors are hottest new thing that never went away
  6. Fast, transparent response to crises breeds continued brand loyalty
  7. Introducing Luxury Women to Watch 2020
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Sergio Rossi and Eco-Age team up for green carpet collection
  10. Chinese consumers will double overseas spending by 2020: China Luxury Advisors
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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  1. French silversmith Christofle undertakes its most radical makeover yet
  2. Dior deconstructs the idea of “ladylike” in handbag push
  3. Dior brings handbag personalization to Bergdorf Goodman
  4. Yoox Net-A-Porter Group allies with Prince Charles’ Prince’s Foundation to promote sustainable luxury artisanship
  5. Travel advisors are hottest new thing that never went away
  6. Fast, transparent response to crises breeds continued brand loyalty
  7. Introducing Luxury Women to Watch 2020
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Sergio Rossi and Eco-Age team up for green carpet collection
  10. Chinese consumers will double overseas spending by 2020: China Luxury Advisors
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