Luxury Daily
World’s leading luxury business publication
July 18, 2018
  1. Prada explores shifting identities in dreamlike narrative
  2. Day's wrap: Net-A-Porter, Luxury Shoe Club, Pat McGrath, Loewe, Richemont and Gucci
  3. Top 10 media and publishing efforts of H1 2018
  4. Travel presents the new big opportunity in luxury retail
  5. 90pc of advertisers prefer Instagram over Snapchat
  6. Millennial shoppers value compassion, customer service more than most: report
  7. Loewe uses fashion to fundraise for elephant conservation
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Richemont plans to add Sophie Guieysse to board of directors
  10. Chanel, Louis Vuitton rank as top emotionally intelligent luxury brands
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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  1. Prada explores shifting identities in dreamlike narrative
  2. Day's wrap: Net-A-Porter, Luxury Shoe Club, Pat McGrath, Loewe, Richemont and Gucci
  3. Top 10 media and publishing efforts of H1 2018
  4. Travel presents the new big opportunity in luxury retail
  5. 90pc of advertisers prefer Instagram over Snapchat
  6. Millennial shoppers value compassion, customer service more than most: report
  7. Loewe uses fashion to fundraise for elephant conservation
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Richemont plans to add Sophie Guieysse to board of directors
  10. Chanel, Louis Vuitton rank as top emotionally intelligent luxury brands
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