Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"a29098d9f5a22f1878e39135ede60570","s":"a550d559e2d03102"}
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