Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"6a457b76c49df7423cd8a99395512415","s":"8e293611c3b50326"}
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