Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"b1eb973700376afc303a7a53f5bf3c4f","s":"3ffaada8ccb2826c"}
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