Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"f9caec9ce4539a7a831659a18772a160","s":"5aac801118cca68e"}
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