Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"5ecbe59543662f7f7889d9f25e242a35","s":"129329e76e3ff37c"}
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