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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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tGaDRHC5ASB\/MdvJv\/JC7vcSO3DRhggVSIoyLaodZ+CpryVelEWtiZPH2Ou3vwTEbxoLM1z1CeMBIisA6k8KEew\/f\/MIPFMFgTTsQgLJ9qBY15P8xtkMWuOu5ddT14oQFbcY7JFaXnqCa5\/zFvZnJRsATGHTAsCCxEM5Ldb7OIIiUtt8E\/yMq7Jp+nIfxnpPXCSXMxn72NPwZkIcIoRbFZ204ZZsgKicnNJZPmjjSafEI7G+mnbVRNalwN4T0N3tc4Mbb\/NX0Ubd9PoDn7lrGYVlr0eCc81zlESvC8fcK79qBuK+yhVGQ59zYa7UmYcZ1CNZTl1FKiJAQI5j4eF5q9r3PV\/8eHE7Zopv3v\/quAwGSxSZAqJWOHMu7b2W0tVZ6mIvlMwLZEX12JAbToT4LYQQ4V4T+WvQeOZDDK7v5Caw0+ak9gbd\/\/DpKzXRg7DXBJR2n4ZDs93h6bpXtxD4eq0xT\/KvaxBUSpiC9qIIy0aQO4wuj4AH7mZtZnhDsd74V8zdG\/tLXEQmxZJASGc+KLcwW0NnIIBdRCReoatx1s6HGbnZXuDCSz63MTiU5nCRu46PdgsZJmc+AGqfNs37e\/4c0afomXYfUNsYJhtNASmRy7Fyq1KBejpw7mdF8yeSv9xQ0LxFIuAz9YbgNHtWUs42SFOCB5ezggD0Hq2pbV0HlzOvynENv6WYAst+e4ZIgv5apQstSnKj+LG4Cjo7MHxL8k4AsuISmHLDduA6XN\/sEPu2g8uF0ivQSOaIo3j0t6RDBgUXmTGidHWF5XExIi+iB2i8\/dCH\/S8Gale4T9TRSZcsIcWYjXhZ8lJznkqYUZKbT065Noqk7RiNA+AtDTJvdxkWP3hopqxOmnbfgFhZh79vsy2dbZjE43L+m5ssofmo8Spm7cvrTUmHWK+AZegYsbtyw\/DwDSXMwLAafUx42l\/SBbKpYP79IclrxRLph9NbnNZaRoATPRn2MOXTZup2D4MgQFCDgXTfpe3gLaXO3V44XUJcBYYQwV0JKawY5+IRv7lTQiJUFRx489LBxmWfBssm91S6Ud\/PI9+6kp2\/UDB+pCMnvWzyB4Gxxj\/OqnSfFIa5gnYEmh7r+mmo0rr84XAOJ8TRaTON\/\/5YsyGK\/1MukLRrsOBAth5EWw00jIy+eGz9qupZYFdiJka5uaXw69gsuaHOGTlk76wtZHdAK0kc1ilyOQysRQ\/EI7WCkjpYz9QwZptl5Qv\/fsz2HH63aeItQNxHJXpIlab33sdZvDk4NpeegcMWzZRk7yt4OlaY0EHx1fyjtsJK93lx2A0MFtAtlZa6iAclmSxBGb8Q+DqK9vTgDJM6dK77+YLCtq03Fi54yRQ4nK\/QqsjMb6mIVF6ug3Z+S+HbjdlcD\/mLXkgikun5Qrm8+REhUBIUYDIgb4aPpk0Z6ikRDo77dEf5fV6GS2edwrG3j8MWfwjLUSAAZhL06dPXmEhbzjnsfJSjkZsWJRNl3XsSfz7mNLJr4yiz9B20xucH9wnfCwv8gqig7woFE4v9bkBId6dT4L6kjdlMEAYVHEcdUpaFcMcSzaU9QsYamGsKAEL4Zf\/hTN6Bj+c1PGjEiYD2pN3iKSII0DpJHtBu0lSWvG46rd9NKNKJfqnOnZVhwnke5dWcTKJjG260G\/kugcs44nG03NYCheaCueuRsCihpwsP8iLrv87EWojHADittqR23OakOETWodX5TIILaUrwwOIIgt+550+bZQqgb6zLJfbt+GFh73Kj90kuf49CO2sUm6934aQyHcXri7RfKSr+0Gr5mptnp+5fF91RkaBA\/RxjkX6tBqJT+xJIzXD7l7W\/psvCoY+cqingidgfxpZ4VmrO\/wcoB7yJ++Xpse+7q\/JgsRA4tI8oxv7J83NdPHpVxU+oWOFmkCntdcgfH9eflQwZLcgpS+LphiKRkCfjSjWol2a+F3ACs\/o2Ypv5J8CSKBNhvmPwvyyp5hrhv5ox73Qq8wvtP3tQV+TeGOs6LDg0ux0KFOTep79BKdYRblxajqBWyiHeJmtm8Z7UgSToPBlTnDV7NdMuzGH6yauMAAq8zAK0GVL8GrEKl0PfBfL49FBlQr7jldB5zkULJe\/aQtooVr2MoIJ5AhCkDYJhw4u0t8pDEdUG0lRjqzSvkN5WQyMA3urW50pu0J7mHbegzkrFdA1eGsH3AwER6pFjX4NOp3FqYCi24DpFQZG9JRuHxrGMWtRFtIYCwGiPmCsKimultgA+p4tdDLgBdNEShodbbt4qpsuePHrhdDI\/uDXAWLEhffrgzrhMziFYkAwsEKB83utn\/juvaqIEf12i\/V3ZdyCq6aUHskeCRmIGbB1DmpCLQh9bQ2wq887FO6fJ9tBvBwt3LZxuDPlT5Nsk9O4VNq+Ct5dxKVl47FdUsibp79Y4lFUKhpqszw3uZ8XwUFH86vL9J0zRKTp1Ie7pJI9NSavcyVcFLO25latNSk6c9mkYQpC+u3dwidZzNgzBTuG+AmHn6GLaxPHHWBV\/NNsuaDpIZ9bAIK\/pkk8wsAVOW6eux7cNphqPlaRuAQRqgo7EfV\/TLY9rqgzYtQ\/vCVGiCP7ttB4orJVsJ0g3\/U+HMh9pS3HyOdSUvWQTyX0siceKP8UPM2B2s6Czc0kAfWZG+FRPDs4hnDlpmz1q9jgoWvKL0LvGVFY3REZnhw62L\/4WADNhB9+oMnxRzV2I3OxawOUaYysQzRHkItIl1VlBqtKVyAWgkYwJB\/9ZadMAutTie2Gru3avi3ZFTbgpVioWqz1VVKDXeZ7HVjZjueFE\/KX5+6g84NzJ36P5Giljq5WZjBTp4F3Ugmv5jx9pNyxdBmWISYuA3xUOSc3lZZHa3CkzBKkrhPKQ1HFbH42dFgN5CLWOcc+px\/VeSUpocAV7vyvI8Ob\/OI54kQQi2ffZp+GdjnxFyrdPIDfXgtXiwMUipFKNlp3Tb209myMJyne7JxNjtXxpCK\/A+cSl4OHxLy+KcFUPY7ZuCLNIvLwjwaePXTxtVFjvvPa9dCzv87nCxv\/A3AdqPg15BVWilFrPQsUJsrS5lLS4BI0zSJ24BCIBDMDMdduustjD1qIt0gxdXFPDowaV8TTYlHdg0jU2lOeUb4DtTUv7kBjCHqdre6q1ocBfL5LJf0LeMprKRoM6yHfB9m\/ZA\/t3K8tzAJ4xbYiF47ripJjMi4ZYicF7QovgQ8gA2cVY0fAuusnMFtg4a2inLu+FiFVGQ1gs5NsqqUJB\/r5xU03SM8Jb3cDPQQAY0P4w7I06Rw8IgrKMjItL1bFP6W37xIKRq4JQ5+xUuOFkHRHgpNd49TW3CW+x22ZmjalvindalpZXMKz5Yc4xt8hoWuiyJnPnrsaHVbXjddttDdyhGYXXMg1eqrD6UmCzu2xAnXqH4ALE\/ozAOFddvEt0sKvsgK26JNoXRKRNPPLkvinv8FMxW8H6C5Iy12HLhURDWrSFe7IWL\/5BWLV8vhIq4u78YZ4RA1TXq8JLf7vMt6nMNPWeGhtVEZwV7AVpwnP27Woq7a5PQW8pQAkzIHxuzl7buz5IwwIxV6ULuE8RS5e4UOzB2baApoeQTmvj7cG+tAzhRrQuxW8nULwZFtkS4KRS3cF2RVT91oLpaPWzcItpaxdcvnqlSsXzj0Wj01Fxp20mXy\/cV+527qCrBVCnu06LzIj64ID5eEb40+EVP9wsI\/y++i0OCw1hPv5TBkuXhZuQU+8foRv5EuqfXDhtHPvN7MOC08S39WdgD\/z9M8QiZK4vWUbyfSnV1P9LBSZOK1pc7bAHwhhNrgHQZPZvSVi3X0GaoLbMT8C9sYqfUwlE4e6xzzhGGQtiH6bBzUB37yxawiIUgNrJ+tT0xmZdjPT8HaHx6Q8ZC0rY5EThOM5SKXbEySOkcnAvq3FLTXGcuEXJMt7+zmJVYAr8MvHsMphkT6KtIcCbZv5gJTZQbHwy1Q7AWFwPB44mi3JJDeWf4choSG+DZL15ABbBD0gWbwqW4XH1KofAGKbfkcQMXjWNN+3zBlxIIPG0s5hlrCI1z5Nn5CJ+cS1RHiLSbCpncb5wMMbB2fX65BWySDZtSudtSUnd+9hBOrYFxMdo6SDF4B1SSQKLwwdW1BL5r6b7rwU5XWmENQLgdN14KLeWucQ9WneHEEJ8pyHhNE3rX\/R5XT16htOGIx9r4wmNzbQCg+b1PL7YDj+jIlC+wbZ7P3LJrOudbBhaQQ7LxuCIU44x6FBsbApd7aV70Lir6SIlvjxBehdsIWKeL\/HWRqsHE6wpEN\/9qhjTePTw5K7ReLk2dCmgdcyWYjza8qRqQqfwkxo5GF7I15qvifPiMIY8Oa83D1DWJi6avkJjRTbOLf9HwR3HAqPW7bJLd7LrFjg1QqCve3le5pjfMMInMg53Jq+H3lg0e70FBdGXu7AtIfdFsgIacoub2OgQbU8NJ4TbanusOHsb6ORmQFKYZIxdbjvTQBPVYcUr5sGAP0JYwrMQksBIuIQVnmi3D0avgtLggM4b0O2dqD6N6FFd1dvAs2TBZbDNbJoamCHgbJRYrZsByLkhY+fTHlL4wUb3RFDYqK1YScr0LIUO17apPhL5XoFbyas+MuZ\/FiIWc\/Q4mFed8KGjXZpz7uGj+L6jN4ddsl0WEu+PUWDfKJyuQ5AA5TUSlSugf2jT9h64mqIz4WXqlWR2iQ6bwQukJdBxAvQNHtel+20e2N3HJ+Ge52gdIKvzCUaOnuEYDiUWmTAimV0vYSgig2Q2L8u5sno5WLqWEUSh3VegbsF4EMG6kc9sCxRxVdjJ\/Y9nMRqlyHMeahTUdc15Of\/OehkFN0boiv9efPI+uUcSN3HMqmQJo48f8cMb7Jxgov6UiCXS2CxvgmtD4GkGVK72g2SYG\/mk1QBPfXSR7\/2HUsaQhtJ4QTCjJlKewjG80sApr5bt8hDTdsCSo5DOQLh9nD0BW2zAFtjbUbUK3Ua3S5fqH3Rv3TGk68X7A9fmiPE1Hl0Ip6kwDRGERgMy17coMQ5Qlf7sh6kNJKc+V9tiWN6VTQq5RNH5yJSyMz1EHFHSxZ+GuAUMg7biLJ8xCIKXNIM9ZeCSvoNlnGIWDwJ+AVRQ2FpNgg2RsmoGJsx2K3J3VeJg0yWl\/j\/T3RmcBnrU1Pfr3vyZnzgM8uJTTAVBiJTMQ3gNh5IvQwKMY5rB+scCpGWc7dXoIq7xtDB\/vNMklsxqVZHLl3692XC1HCnFrydhSzXvoXmqeHHSYsPqriDjzvs+wnZX1WZKNItkzpPyyiIWvRVejcbYTIUUHgpTlYI9wTipVvhJLEz7qddfFmNk7r05mJ6Vxjkles\/LtskxBP36aaizgL474+4Jg8LzBO7erqcT2z8\/khsMCUv27DuGRaY\/C74mdsA97Msh1DuWQUAK8cQKACm9hpBJTiWql8DrEQ4l6SZmtZzw1\/U\/v7oYPbeOyKtRrSxTEknoXVOQWAk90IwMgXcnqf9\/9HRN1MS3Lb29Y\/ldNjUmjp4LBJ1lqTH5YJa8XZ1BgVBcMomRTU9PfXSeOysicoBbzSi859bfWcHIhucWZO5c1dGcXlNmOextqBvziG7jN8yxNNswO0prUifPfOaNy34nKN+MuABVJPk6kQYPnJIAmzPV8uFt3DyX\/JV0J\/fNwaKUlx8H4KVSNFQ8UwNwYPafRXARgaYmQI5wrv7xQTk12gyEk9nZheKINwwsm1x9ULqks+2I7XMC5xV2v4b8chLcd\/5oFRXw1\/Brm5HVSVIKUIoZdYHNCdoxstkc3lSaXqMYhgkc7q9lxpxmde+wqg\/2K1QNBIEW4nn\/LUvuQHhFNrF2x1He3vL\/q\/LD7fTQ1s42qQ5w0BXKUp1TjAFsrb\/MSUtNg8v+0dkGu4w4gIT6skz\/fzuvY6Bq4NqBAWfYCULu+JR+HWIH9eXnjRPXcz48skPdKuoiY+szcadABUeYT5R+xQeRuxBJlZfDaQPmSICTqGjyufktB1F75n4IEyFQ4+JE4NkLMdnKlHquigSUKAjLGXIjL225C2++mgOwCdzrZBD6aflBLocQopM9MW4eYxMN5YC1jdSxthb7bflj9Pvie2ln7JhKaSySQnJ3KGyvZEN+m8EMbRwn0sVILmk9mpnVlqqA3U3dIWF8bmHug30Ge8oJ1xhc+TJsSOjx2HN\/UivzJxihB53HwsAy9IKgv0g9vfSN72Kikic8v7tMnC0CAPasPnrzXmp9rE0CS36FcXRW3KBs\/JrSLo61PSd7tWHzqwG156CcWfsjKKH3dXwWcdW6CRNbOz7WU2iDWUsppb8vPRZLqjlN2maY9xTwn91j3Q0BAAdgCxoNiIClmKtcsLue863jCWiWP8X6WPzwOb3Y5cENksQxYtNyE8cbS8p5kkinGQFi\/qJi0C0ixj8bjbgdFxxTIOVNmjKUC6IDxX5CTYgzm1qg\/kKhWAMHOQDJddE+qcuUsF6wdlF4fKcsUoiV8kmamOu76u0aYAQ8HXVtNahSHBfCX4bEEbrSQvTZfkrg5DEGarxBEjIlUAkSCJgptTc\/Ng+1vqN18uZEfDgw0w2fkpx7iH2oRBcRCQMtFUd7re2qdRIlp9VYATMlM80ES+QFzGVG5L9i5Mqod1FmlPPtDwGxfY9lb1BCq3LU2U9kn13pmIVOjzIoiWZ52Qph7hKIpJqLx5eJCvHEGzjF+l9qQuG1HomxSF6NqscxdMj5gvXLdfsybHpjX5a+5xLi1bZQROFoedJ+nRACXosjU7qjgP7fncwrH+Kv1sz9rmIUp3dFGjXRDcSIbVL1idAE77DHnXRXoVcrwVZhwQVgBJUrfxTzQCezHeJykMUR23Xiex0p9S49a7GkY4DFhnLSWPQoxWAO661XCBKI8yQ5\/mpZnVXe4BXpY4Jfo+Rt3MUJeSfusqS3LPmr06c+wWHLUIqOaeKolbQiKBA0nBzP5XqiT4GF2NQsPcMMsbW7JhsCe6r+bee65YeZJXJ5Bq1oGbWiJFKNcNmz7zT76ttdRCj7nFzmiajbZSkyfyZfWIEng+TGB+gEGV+c2kIGLuYEVaKzGmLtKcPkbJWrIQLqXTFulgIGAr069WRt8USV2XbHLNh0HYooE7BbC6eiG6MgoNoK1qQEa7NtBRYWTFGpYuBOrqXzuo9P4eaBGunAGFMqIdYNILVS+0dwU6lF89QovtHDRkqxZr+HKLhVTChe+CDidJdkhbMN7rYbHmhDbq+RBU7rjr4DL4CMd097NkN7uX7QkXuoxfdnBxHsKCwmZD5Ud5do1Hmyp04ow8dFM7A03IUWuAw0CjMKy4l0JChEogxtf5lPMUXe5kMA\/sOCTFAPY7lXOwswDGTiB4BkHwbX\/ykJDyUuzVOUJ\/4qXN3yRvLkiGv6IDQKWWcI\/\/Dlsh1LxsxcuYSFxl+PN4Ysd13hWD1kx0WHVlVRvXA9EA1cTRMUtDu+SAAPzUlQgJU0oGtXgKWSuqSe92HhNhbX9NxKGGQpQy22YAZh+yUvxhqoY5MsJ4+gPK9x6tQ+kilwZJFgZVhTHZsrUglMA9Icp5OGf\/T1c6Xf4VYLeCXtbIuiq4ToEsoh9\/bP9+cgVmREblaoJDEYV6LhLAAoXbF+pmGUsaz8hJbc4f8X\/uU2bgqeFbAhCfK0x+msx8tpNoZsV0jfeRNc8z2\/+7Pndz1q8DDk9bAWkM2vsjrKdgi7RvnaEs+txO\/ba2ky3jLOlHMqOeoBFKwY3M0Ys1cXKlP74\/EHh\/5v9A1CkS+eEKrTjMZkBH7WVR81Y0B+kz0oyl\/JL94seCrAIvRVIgLwpoepxws4PfdOYGELqgXFnjwdWQVXyQs8BMuW1kTWC+1kz+PgqCskj7VKXmCalnDVfCpozB4RSQuz6Y3xTL5mUWftc4fLVKaEZdFEuDEmcrnm3N\/T85eleqx1ES73LimZVJ+vBxiVIUc4JVarjJ7P7ImGPzPkLHMwLTjwFGWhJMCcZY\/xVYBpKtHGoVneE2mxqj9ut7poVkZIc8nI1IloFhDTuQ\/XrXXywPlqWVkF6fuHZdjlc4JU95Ul2AVM8hBWdGm2vfZPoTsJN+aD2\/TyYeuPqsbX4Bz7aoGsweG+nu6jyvj\/IGWBpnkWPZNLmiZyoJEgVE9IA74NHSMuF3NgP7149uGt5e800vWQddG0hVQ7+TNRVHZhR9BG3oNM8piFNHD7Qqv9XAwBvZ4WaQlKRR21aB1CClW9RnITLKAGiWJCihl451b0LvOJ91UHuOB8IOF33zJkJmVbkfB9lqWQJarDbCPiond5ryd9dba3l\/aU0bWYlx9zwn\/AnLLD56cEh5za35nEZ8J9RdN67fkR3Nf8GwSZBVKK5g6PgqsaJpd+qvAZYdR6DgTF09GJoOTKUlc7Nx3lZRj1i3yR1Ouaf2h\/lPnLBhwpzfzr52F2G2Ut7KKISGn0zEU6bDZD+eD5evA\/XnnyB6vQBVs8FkyuRj273XAllIsIWfnScQVE4pHu5n\/P+9VTvvOmBdvI0VL\/VHU0SRJ5vY5Vre+QgbQipgxiFws3plUzLHTwpiQ0KoJCH0WF7zYFYY0RgMhIPfN5riWREnK2onvXvoazv+N8rXQsqgYDuiFnDNT4v8WuwNGcvwrtUTa9Q\/G\/sUd5TWuwgCGdlTZ4X2J86l\/1D3j4qEZ3mKiveYQQdbbJ7Php2IOeEmYHD8CdGoVe0xGvo71o3+CpXib7d\/Crrc2f1dd9RzE4XZA49iL6A0\/EQ2EWKDkUEKf69CFpuvvXRdIzJ4lOzIQTxQ9saLnUg0THAS9nG4Y2Np1lqMB4acw66\/8mgzUS7pUlTvX\/VHbtgQKu\/RAjYFTRfoVLz\/V0I4o9cIVWLWgGp+B54wM+ANRUad4mhvaWqqbhkmjJ9osGWjeq5vbWQl7NDuoqklTEgE\/pA0\/dyPh\/wWMextu3Ni\/5hg91sxSCFppVY3qMamzIkS4gusZuKQn4\/nhCV2QUkfQU4Bx6TdKYrSKF5XgQ93UMcwbD8lCE\/MOIkUGELT+JRN59c6RxYKaC5RCw7eLXzAkGvKg4umWLBpv28xnqfkWNRUcq\/dhoGDjY4j\/aAC\/IVQYNjqIuRBv7PTDeZbdAIdbL4KpkjkMaX7A1GGYsA\/K4SN0BFmqTTjLXwzLNiSnUJMXKURxkDNmM4cvvbccSnP\/8oVI3j0zqgVlYiW6frQJBncHC78K86nYEoaLWqr1ImkszjegyTa1mIFtnlfV68khSjLhosipDlGSqLjKT0OyYB4C4rD2\/ObBXWzYLyEDHYim719SysfERLVYvUGn6i6P7yDQQPcWqxc8FV8uFrPhGAZ1X\/1ix3Xr1VRy9hvS01\/ErPsYK9vBDlPz2qQyeIbRrG94ZThM9i3Nteimf5tWUVQ\/SlxssfI6RpInXoLG83aJljcIulvDpXjsJ6z4V04Nx+OlzmwS7cckO4p5svUjQbr9gcQp4wyTD8G15Eqb+ZO1jw1w9IESzsl6\/rstd2533F0QLLWhwVQ98xkf3UFvzG8c\/KvCqhg4VhDGGh3ZGYMHsS5rgqsKTXos4yDkX+G6m1UeW7jRUN\/Hbnx6l1KE+mMa8D0VHRtgRIuem57JMXX2zNqwrfopcBcI8JvvCbNUTrYnuM9casYKrMcomNM7eYEwEH5dJYQwj\/XtVyY7xdlaGuK\/v8SwG1i5NDeUUyJt9bsjO6hhfP\/BDn1pNO7ODasYPw6pXbzqb6eU77U8ZBEsVw+UIinFBC7H1kLJPGQocQgi6rtk+QPXxK8G02ZysRMWHDj9BETjsVtsBh51YnEy\/StOFolule33E7jH3uC3ZiEtqGgOxziuCd3gPMfvwiXH3x1fuUBrh4fOP3oyD+5o8A8VUEfnaCD8muHLzO2l+a1adHPV9qAMFb6sEam4oYBaWwfE\/CUyJov3n5Kuufrt7cORqpl\/9Yp\/MbY0R4ZNTfZboAQ4UVCjzm3DBfTf7VOkIPbUXV\/iqdHkd5SbnpxVruvbEnAutEKCDVXPoSrfcIe3vsUjIZ9vzwqoOZ\/HDHXs+BMzea2jdIiI7a9dymQhyRTM9r9bl\/sGw24u\/Khodvbxj+7icFWryrY+4lEr5JtpaLx7hI3X\/lGuDII+4r+MMV3rdy280MZWHBLRK9Fjc7vVYpRN1k1dxXV2q\/FeJiTVGM52f2aA5BIla84nZVCyL6nvTzyDvH60Jg\/RzBmE3GeTpHROZFY9\/vV5g\/voa75lTDTHl+F1wxRXnuQAIpVKaOJenHdHtVVRgg7VuUmH7TMilbheSatesoxLG9kJt\/cdU2969t5RA4EKG+KHB2s9opes4kFgvkxoJjZeBDrmcGUzSS6vyzY0VyNio7O82R9G+9fSGdBkzJ2eW5VjX95VnzvColj9\/rBdUuBCg8EpqRgRiMcIqlu35DqCm2VCAZPZH7rb2++031iQjKXUzLpAqp8fqfD5K4AhDKZyv29qv4kqA3ZkDR0AZIh2wrOtPArpGmnhdER6YFQO1FHDaMPaluo53\/lF6OsbVguQz9yzpyIklp2RvVXqqGI\/Nzt\/y5O\/Vvq3Zg\/d3LmWz5lIOoFWPSOTcCX7fyNw+hWHX4dFgxGod7FknfzhRD88PJMHpgngVTzhgxsoGAMkaliOxzUEKjhKSfkmc9UIW4Z6efi8akbrepC+CKo22MqZUbD1mk0GYQpB3dXfT6N99dSBnS7+LWB1jAdanqJ9dnHz0C3aMW0mjvN5annCtmzkO8MlxfSDQ85voWduEsS+gTAEZq2iqqBUdrE3MDhugsq2LxzlNjHogkNjMmFxvhlT9DS8EQQZ+\/Hc8YEu34tT+OlttxLNhQOjjrijH\/vAcDEDVXWN5u0nhaDqDDm8hZLRkOQAUX+TaCP4Bn6mlbEhQW0QyWfoHZiORFGF3aTNDqMwA4tKY9RWUyztD9UH9gmgxfIb2\/THjW\/dhz9Kc9nD6iRQ0S5V+jX8LdmVG0NVXPeeoLbUiutFhcoiTBGH+MXqqfhnDYWB32bqmJtXCurSIYUduLxX87QlBf6bE9vf2qdSvv6ZWwZUrIeugzXnrO+rftCmwswxzFLt14+3RzOuXOTLyO44XZjF98gXRuFWfNSaVwilAGg9LgRNICW38pujnZrwzU0huyHh8OTqsOQ5BXhX7QxVwHBEJHHFexLmYMBCGUqxHtNzydwwGdZDvPBFU4mbArInk5\/VKPS8hOYflbDv9g0iiv90tyYnSTlPMQeM8N8QQ9RE991W09OclyM4x46huJCdeMenQHieRGp0YV33R0PqybWbynf\/5HBwX8GxzImRGntIy9yrgWLDFQ1EeiNygFSUWoBAfnZPmrMAqOa3OpFOw6YTIYzwBCjTzrIAAvN4qHOIMJ8qrrV3PP4qOpbXYy4PGrj3nAHjNK9Sqc9t2rgPU\/+LAS08APofuh23nCGXBmBeOOXDKDJHuxMEUwm\/5EYWYu2WBL9q9B9Axe09RbE6fzeNK4ueKCWG1wdtoZSf9Y6QRyrTCv1Lu4BjeUC0dhvcOZRyEM2yEdTUFbKtLYvFH2OZEwtDiGb3k\/GWa54rPYM6bnBcT8ySntmB95BSOa5bKqovJYGIGEtfKb7WTid3o+owDkvI7QVuwUUvxbaVkREKekrwDrNWBo1f1Ll9CZygK+EZMwoFVZNf\/JBnOV5rVLF2QyqNVkpp3gGDz8GCxQYilAZxiyRXR0+aizzc7F4DO15hfmYXOR\/BQrmqQx\/3EyydFzICOQmuideyQXQgkFi4dp7XnbdedjmQoaB5B75B4jgzg3grONE+yxU16lJduE\/upxulkxlRdG0aAtgFKKOIKg4Vxlpdw2trZBqhqeszQrQYPpmf2a2EMP6xa\/YRwF9XSYyctndIsQtgZu2GwXD0CUclWxrOVtzQI7Hbga9BRBWZnLCk4lECXwVEQCBKViEDk1LYqDJX3A\/PO9HzKxUGsJz7e1Kc3EhwgmwMiiQZGlA7WOuRuFeLytXjDRVdiLbFkDgCT8Bm4GcS\/HDNhsCi333j7witGd\/SSy3LIbmO9qLyg9maOAZbVhxAbdd\/CQS3PcVuVn1u","iv":"705d389cff2383cf3e36862d7c03e9da","s":"54411a964c4718cc"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.