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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"a123be99621e0d1667e220f159928fc8","s":"0358e834bda9d1b9"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.