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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"832b9dd56462bf9266b7f04508d93092","s":"3588ea0d84f1887d"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.