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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"ab487a9100a011c323574f0bcf87832d","s":"147d224afcd61ea7"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.