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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"b3f26c71033bf2c74e578ac66713a613","s":"6f77d703a7c92a07"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.