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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"c2440660ca2e9927252217dc75eed6a6","s":"e1790173ad29d8c7"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.