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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"257807e69e6a1e9df445a016e0878e4b","s":"498dc4ba2ecbf8cd"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.