Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"99c6440e3748d375c93af67ab6024ceb","s":"1560988ca0baad22"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.