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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"ac02d782a975035dd9260fbb2ccccbd0","s":"dc93d45c0d4a672f"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.