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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"cb33d0b4d3f47a65973148bf3814c457","s":"abf3b4aea6874f39"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.