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Why most luxury media really are not what they claim

May 6, 2015

Lorre White is founder president/CEO of White Light Consulting Lorre White is founder president/CEO of White Light Consulting

 

By Lorre White

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1 thought on “Why most luxury media really are not what they claim”

  1. Great article. I often wonder why journos cannot match content to target – seems obvious.
    Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.