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Columns

Why most luxury media really are not what they claim

May 6, 2015

Lorre White is founder president/CEO of White Light Consulting Lorre White is founder president/CEO of White Light Consulting

 

By Lorre White

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1 thought on “Why most luxury media really are not what they claim”

  1. Dev Rakshit says:
    May 12, 2015 at 9:22 am

    Great article. I often wonder why journos cannot match content to target – seems obvious.
    Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.

 
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  1. Saks partners with Vogue to portray handbag temptation
  2. 2019 luxury spend expected to grow highest in UK
  3. YouTube launches in-video virtual makeup try-ons
  4. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  5. Aston Martin brings bespoke design to owners’ garages
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. Estée Lauder’s net sales grow 9pc in 2019
  8. Luxury hotels can leverage social clout to attract young affluents
  9. What Farfetch’s branch into brand building means for luxury retail
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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