Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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