Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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NAhRjNbnKwqmm65Hp5yAfCFKLwVKC5akQ0w8hjQW\/OBPgsdRkLPPhS2LtTkXdqwslD6HP7y85Zs+AkaXtQJYGwJqtf1je+t1NEPVn6UhOG0FVwg4oDCACrNL74dyAsAbTh\/w3hb4V6Z\/M5hJY55fuv9aYLmkw4oDC593736XjUJSfOFPWgR9nzTsDnNxOfS8aJW7JXIajB762iG3YCkjV5ujvRLGNZw6QwAvYMs7uKsLeqTsxdU3cN6mKXj656GncKPV6H8vFJ2K6GyJPyrgLIR3+qPtmOltakkZj6pE\/JXyauILBbQkCfQIPFINQa66k1QVMnGeAepi2EHpmsQBj1UKb81Y\/7DbYFHf0mcIagnymlvOyEI5jVQ2I8zaT04qq69Kq4UzI4mtiZVpciJ9C0QdA52uNqFFP5l84IEXfds2U2mZnaep0usX2avH1yN8J\/Z2nO2eOFBgxwwgw1VRAPuqUUq0mRBcTV75gR9zh\/VaeREuANeNAjDMRvnP0Lohkik3CrErN55DtiIMSgzrYjWtwYeAHdQpiqF\/y9xLIbphfVvcLuQREv1PYbUzqWPdJjNNkQZRGKEWkE2iqasbUnKZoDdF0jKhAp3Z5JLfHa3hGg+wjTyMvk7G90DrSY8JhFvgDdEFeb2y3L58NxJ4mE3G8Xe1Lv0WVmXRl4eIVEeMNKE1v45+z738MGihji2PRjfbPX3ATZLJmBLnAK8blz9PTTm1NjWptYjJ9Sk0LXBM4EsbucNK09uqQhW+7WVgRZw30Yjltz6uXR3sUc4ndlUvTSsfjDcYTQJ92kQYrkBBG5GYls41TC2xm5rl5ijuRQurwMcUqF6NluQPyHfjQIavEhrdXVeJNVSJKgl8ulfBc\/mbR5NHB7x6JAZshWzpQyQe8QvOw6wdwxIK3rlSR58xYqKbEufoN7gnL1vXKqczuIxaxdSzISh6NMZsg9S7qYkV+pBnTgrxjltQFOy2kCgQbMpK5RYBGRj1iuxFK8DaE4E7yeJG87Gck\/u8HFmawHqmWke+lalXlADO7NBu1144uCJ8J0mAiYaFd6KG5tVoyPm57w1B9QjLuuTmcBKn1Y5Jn8R75G0zfZhqb3HMRmVGRRm3LZogxmJrIooiUfcysINXaj9Xd\/uH+1+gvp\/ivpjSIC+k+mAEbPkJxQWeOMt+xPLzYuFcPcvEPpeNutlo3+SRfc3p8\/gnrGl9bM\/ouBLSFrbcx2X4n7QoW\/lK\/KYxwfi203UcBq61PcHo1GCDoNdpvhZP2JxBPXSIrYk73XUckapMn\/Me5wUzUou9sTKGcK\/ry2jzElRcOdKbYHtyZO4iUsTNxBm3DldgWd3ZAXITimahohhG9M3HubuMdAVIzCvpuq4aXsy0sgPTjQUq1I32yAH8WySaax0oNUNXwZNsVIL6+n0li\/KW1\/c\/Dep3SzqcLWPDgiRehz0CesZS4OdECL9QYRxXAkiNsmkcsmKNhqA8wfVpNC+ar4\/jO70iZYGCXe+3GBhaa7YIr7PHhDEs1MeyFfXy3S4fF31Baku60KgsV5AF83mmbQT7Qyb\/tfh\/hBg\/55BFaGp+N4dgvYcSvbNLAyPdc4ln1v2MGnC7KljnaOqZIVNwg3QMz0sPgEunmlPABlG2xLSTGxXR0UNGNnhWTZ7P5E0ejLNL3ZfMZsZW3oQek8j5nwymrlbWQFHpWvcrtdmnGJ\/uOEBJg2yD93auS4PjlYywoKdcWUTY5FINySUMnRBp44FXT4NJMXID1tBOUpORDP3ba8W7cIk1Es87SRYXdb2xJkcnjon2b0qpXvTBPVRtldd5q3lkMP5DYkDoYbHwg6R57PZi4F0PioXEStAn5s2EGbs2dTk7kNqpvgA\/1tch55S3VmPyhRnfSEvi3Fjnk6kSOylgX8oyt8qvhPWKU4JeVnm0dJtCCNM\/7x9OOC+PhAPsqYpRcEzfbDtyF\/c77l\/NnwDEgvpZwmiU2J7GAf1cDlRzg0EitimysSZK7Sy4tIu6Y3Pu4rfnMzW8A9M3Vnsx1ubMLaidXmKsSQfhWUOvRdC1yW\/Y6RxaW\/zzxTmerD5eAUzZWu5DZkITlU2in3+W1vr71UnSzi7FEdtb8h6hLN8WlTvqkQaAG766o8Z1WP8Nh1qCvgtbLJAy5r\/YiC2hixRf920\/7cPOvPrPsF6g3EFUKnOUgFnkqGKtFz4\/9Mezpap18Zg2b2PFKIpHTLFJhzygzajMEzfx1bU0Am1+lc6akLNPHq3e6FNSrEdw9PAu8261utrKfSQmQeykWHnQdbKg6wLgsLgsTP3V7FEgP7PtpAYGAUDY6OWJHiFDPLB\/k09i3qxyFLTpjxi3QeZgKJ6UPNGGDpbGa2G\/wi07TJHIEnXoCTta0r4AfsNmfNDTLO4vED0KzutHztNtR\/1xKOIg1NOiop7lFZZ3qPVJEtisynfjqhHJhcnNnDVPkKCoVdnqOJvd0C04ItWrkdP8Ktqn8nN06bRfeGeJZufQSDz9S+E2SrTZUjZZ1ZuBDS2etfzqcGMkRIqTLjWDoDQIwenV+qqM6ExzFj4eOWTz9kiEkd4GUAVwGD899YNfro1veiitBywNd+RyIArZD8lZmEyzK1WqBXphgTkjj30pEwYLUVf61NqhD2CanUi2R8\/5wfWUy1gE+w6ZmQSiORw2q+avrLft7ivYxFE6FZJ\/JKAf5Xn4Gguq+7n5yj5IooPQbQVbIV4nS\/w+\/NNmNxp1igZTLTiWPcU0156Xpr3mwoU3mz\/o6vifzjf3aBTNMTT86oXFI6NXOkalgdnUi7+IWgYmX+XtH2LEG2dCeO9ZVZfoSwIRmDo1\/pEANM4mR+wVa7dn2GQqgglegHrlDkeEiuvI99qXTi1WYj0Yx1jyrhP03Em9oHtyo\/kca6x+TpEmInbivGsX1bDG1+8eD+tXt2IlhAza7xYSL2chuSd9wKztF8RDrrd+lNVrsJ4fS4+2plSa3MdkKtIxPaawVsrhm9PhqbS+4ZzQt+JnzsE3Wo9jIeYkllPMSJFWvSEblKTSJul6H+isFlenq5tcJgcT4Ag7vjesCgVw9ZzRiP28ViRjyrovEwDwNaj0\/MbsfkACvCnedxLi9to8ZgJgD2xTibOyHgpQj9utvmO6ei6aYJOH\/GrET\/iUHz1m74KOPtlhZ01LrpKclEU24o7U+belkBk+adTShJx8D4BTnu7RObSehzWSYSoWsr6DEGgS5Ef2tXv2V8dfCLuehX\/hs33MkDI1UwYuUM\/GYgNP\/jH9iUKHBtJ7Z0cPKt\/wt+JfHSKdjf+pEHMTkWg1Q3GnwQwEWPQ9eUv5vdMfR6AqqdEcINtiWjJPzoYc3sgbE79KRByVtHhNScUp4q4xMYJxsx5arTc\/aEr6I+f7D8I1Gy2SIZSbM42WN0jNkv2qrQE9RvFD\/BQChbX5N4H3z4xz2c5ULn1DYZryn+jGocCu7iP+rmGEGCD0COodVJzpWszRSq0GCnhCmyvDRBu8TFEHEQbHsUxFSz+oVx39oRUxFDx9kxJ+v1WsVuvxDyuYivKEOprVjaKCuMUzp2yFtW5zxLvE6pR51rJj6ZD\/oWC0trTQ23+ADH8iQqVU2QiMxkUfLlAoAVyGACwAWY7lIdDyJdrdMVj1Kg2WgDqLdRUnNlnGzb5jZgpEDMUvaAqeZnOy8aV9ukjVADGGAXanOMSZyV4xlZyxPXZI7aQM1JMOUnNk8w13XldJNdkz8I9EKKa5piuEAoR1fLX9xpYB4Ex1ATjtJybOwq6Pk35dJjJngjaNzMd5jzR0X9p7jNdkE9v508asHPq1kg+HHJKFbDaEN65EY4hf8ys2qQQxRTFSpCV1TY4wp4IDHihO9JNvWvJLJFkEED2SY0PO8NCBiRgzQkyZqyrxMJ76LOisVqFrLhnutYSlVM9LuRBeqp3dRK0KOj1xwDy5IuoBWVQBJUGIXT3TQ\/\/wbJ1cZo+8zzt9q2jEdNbV6gne7KW+muYhtsgGhapjtGqOg34QLTzw5PygUia27VL0EydQ77ChFVRyieBRO\/C6lgr+SwopjoQs3hd8FF4wIe02tnqa3Y3xOx2gBiEczCkoZgRCl1hn3jdkMPeMH98bbbbdWRhjM4vp6tFX2y+3kyfHc04MRMh0U2S\/U1URnCDbevGkKCtSiTbhoJV\/CBlKXNDhTGuXt7IO8PgnQu0PrVMQPyXSdoRcoPzCmkHfzFBZzG9CAVf88ZfvH2JT6OFC5lSSVl1O1SybMANHhh8AKsEtSsA2LQy\/mQT8BawZgLCFz9jIk\/zeiv+0atsd5W1F2\/mWVzj5BUZ9Vo5mi6U9rWDbPji03gFxChLC0UPytp6UcwFcNVZ2XhMViAl9+qTdKYxwKUbzhqi+TkRSdv0xsdcmHenMehjdYVYieIR8kAf5\/RUnr8HPOJPz0unQZqv65q78OPSM+tLkDWApR798XkKvqf5HX0q7eCPT3uf89NKuWECbpg+ywHi6tpipA716vd3J18Se7OzzkPnwTUqn8FDX28uBgRsAGhV5b0P0kEnDpkLqa4NzlFYlZG3dOstrj99qhNNbDsD\/DEqAygwtxymubEX1NtBKcQPNHJSZY5l9ulRZ\/jT+tyv6m2A7YPneyWQpxQCBwWB61zNCFWVM+zYH73zIYCss1Ckz9gYxhBDnEpf185FuVIRafo6ak6Z1SP0DGUUHf9cbqfFpXqkPxMwvjKyqsgbcT6bunSE9OR7QSYRKDKgRW4uqFi+a9fynGXfuOin8aq19CY\/ZzjHNyGRUN7Z2+O\/s5ywqOjoBOFYSjuwAOFyvVAfwHwIynwRJxSrmzQVUABa\/YZ8et2EhlB7sGoh9Lb3lW+2PXt\/E4UXB0f4jf0ltqERWnSPdPIG+hraHhzg1wkx1p933WVCrQJAMbx\/ERmq7h8eL4dyjIAqGbbjnQWZJP\/Hxb4DBiMvhjK5SLLQskfBsI011l5V4D4VDgU8OumT1EhNQeqpTMi4pDfkRbvhPBkzcmXncUfZEDqSrd3R99T3E8f8cLo5rxEZ0qitFnp94AOj7CV\/laKVfE6kND9\/4kSodTbS9pXmRWTChyv2rdZIz8pJm\/SDNhczDtLHi3P\/8YiZWqbdW6UjyhC\/dD168uTpVoO77FkwmYTsJ77JXXVMmJW3rZocMYvqajS3oV3TvAODRUZDluh1NSKBu5y5uerHnhZBGSdeBz1\/NqbB1cVJdh89a90BBp8J2fBfPjKK5hapcNwhQUKdXBAv5krDBbr\/0gyQeY2\/bUVZ8pH\/KvIvFH\/dgpfKMwf8HtCUwrWdghBaKCDDci\/bmM5KGLtoa9GrKK7+m4Gb7DykMtBhBbSgKifwthSSFkdr8rv0R+EVs4G+ZbGXtiWnvfOmMzgk8Fk1+YOajSMNct5KmkR9COOeEDnLhIqCikLp6FviJ1P05MrlNsm1TUlWMY6atyHmzLCZfvsntGShqqO7lGp7b6B0W8oXi","iv":"03f1178ff418134dac1b8835d2f2f793","s":"276dcec42a8dfae3"}
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