Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"5d6f2c90cd79bb4789e2e4f30e12ed98","s":"24cd9f71462cf7c0"}
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