Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"299c41ffb1fcd5bac76aa17f9fc77738","s":"6e4ccb8af19adc57"}
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