Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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