Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"88dfb7889f36fb6daf9d41264c4b5144","s":"cafe41d8405e2433"}
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