Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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