Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"cb1f265f4de0c57533274153725129ab","s":"b9f38ce5e39102fa"}
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