Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"31e19c0bdf33c5c4ad24193b5336a7ae","s":"f452f7d15a1d38f5"}