Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"4581b878fcea7b7fc7f68dd21eabb201","s":"cce2168ed8a4e2db"}