Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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M4gVLCp6TWKLdzXZqEZwx88yeYtEJ1T\/WdOUappcXedDIOI38dq9UjXoY2FMQ8MMjsU1inI9cfc0HPZ65cT5BTpeY9Ap2KbhQ5hAlwnQIRxDJMJ3\/4mshk8rKdADA8Egw1w\/el1yvwtuZK5H\/dc0\/KYTzX9tzeJUDR+YKq6w6yk4P0SAE60+kuX1eRfVjFoFVhd7D99Tv+je2+\/YdRlpq9Bhy4JI41HcZDtvKHg6SMXBsAMWPdwonVJ6h0EmmcM5fwaYlDqo10wVtPbVoO8mkUWyFu1pl5KryVnvdoZeEZbHO2RPL9p5YKIc6XtYtelJrPfVaisDTBdSzLw1p0ah5CmPzpwWvQCUm90oddJtwUUaVi+1SoLFjqXD8zEC1fd7cwbSWXWAFqe6tdUkjzCp03xGeGFLCFX+\/5AkF10O88fq914CUiHQguI\/n84tgJZtX5kqXZ8dmbXdggHXJ8krEhPWJblzWU33o0Z7tOweQFSeQ1+gXnY1wKz\/vXwEnO3FN+0NXuW2zFKHSNKMnBWOJmEdGa3Bf5IUlN\/jjMPOIisJDkGAEx53g6Iq0YKhuyJEIjvvEg9hVm+vwVUJ9tSAeSmUkke5sn0g6GXpMZiflDH6pG8Vc00lqYt2RGVk2YRtKrOW6B4xZEOwuNQbh+yosIsRmXUcEMoHMjUc+1RBVwRlSRzkW8D1Ogb4zhl8\/kvUOI7PQX\/3zKqMuc21ni6xVBD41nqpVifWQDOOtYdkNU15RlX1sNwFmf5fkyLMPnm4phJpMCVXeR2BsTX2KgbHGch8yYrwmZj1L24dTYiFIhNAQs7XelNPUn1VcdBr5dPGGe4geM1gdZgxmjtPe+D2ulonHFpntIP\/SVI+WShf9L9L+arAEW1A8L8FMLFdvu4c0V\/SWHOFn9ghRlYSO3ykSVJx\/5Ot3nm\/ocBb3zrzNRCxjoxJdNoUCEs1AjhKfg1+5J7JYNu3CU+bBaK\/\/79Q3hEJPHllBaCzoD0XRloG8WBb7xF3\/PW5dn1OvHf3pn2dSAhq5XOdqLFRWojvDRXofET14Qmw7oA9QGKNccN9W4vJdyfkexYFrobRX3eKC6MLyvtBrfn8wAYBy7lYFxE4Z7pXl625AvfMF\/0FH53re5NA0QXk+UiZvbNktrqZM3bQSBqx\/jALpLu\/ahH7F1wofejHsiXvTeX37gWi7ekodbQpWVR+7CunR9+usUPMxKRr8PByFs5hDPnvUo7JLDF\/2hx29o6dnBdmUrFlQrCSe5oQSSl53c3Ar2tSl94fn4P2343xxKwStPkEFy8eE\/rcFQhcYBjtgwQRCbbTcBAHoUch6hEbqq2aDUrSvq7Q30lHFvaJWUB5RkIJCy6F7OsH7dooN9yiwgnDeJFkgoBVedxDrv3IV35Daw5Xl5Fgrvj+2y0g0mraHnMf914W8XPS4trAWBnQGhjMlEwHrECsqtZrvwGyD7TKtFFWM36sKTvS8d2waIPMdItH\/1TzIWoTRFFuei5ofJobV+94C8QmL2P8\/PPMJcjL0zf4oidFyAvJdQaAj7EmYtFXMzHmEGWYuUgenEabNIkpCy9bCTbbw0aeiQmqjZ2nITM1GiWvYF3msZzI9teoeJ9wUenf8a3UgRuj5RLB\/q5xpbKm5nGk827X3CppxhTDypbVRaNrW1sI43SA4\/xkgXSTIiI91MZ4fvD9veLBPur\/\/AVK0tIELi40Z\/nK8HHFqh0zwyuT77kOtQBojw\/2DBIC9ezLYIl1u42TpH0ur+Ooupv\/n94PtvsRlaUGgtrD4vR+NDUH2s\/8MoqbHCPgmzNtdK3+NrhWqsj9Uxg1VKky\/HpT1ZHGv+6Tu7\/hHtfefhKR71Qcz8Uh3yIs26lB+nH9uDEhthrKoaPBkP02k+TAP3as5606ZFpK8piL5I6WN6CafTl8tMZuPLSA9fN3wVrS3+q3huhDuMK7rQYvKxEnagqEyq8FjSgyimimyov1Lw4x1Re3nk9b0oyUsqC9y0Kmp513ESm7J\/GJjtpY2IsPEVcRbZhc9dlxeRHAV1xpG7emTlSKlmGaQFC7sf3i4FprsFowwnJAxMWQekcCZERHOxo4t7k98uxQDv+AaGyitrVygRDMvMecDQUKCX6iDa3S6jmN7MLL8H84Oq\/xq373YaATI4SHJQBHWLDxrkoPmfy1SsgvTzuudWmevfjFPdSgxRwO8Mjvp\/oxYeF\/KqiFv0hptRYpiN4\/\/0QyTuk3Muj4Q+7w+KEi5FIoHu8h3D8TaFLl1dPM5S3x7hcjRVw7Ri7JVD0oRSFrTW9h95xeWiOLE7IkFj9OIxwmsT7hEoWOmmlmrfW0gDZXoZs3xNvZw4oimsi2MAVYdsrZYXTH0M1\/x++uVzi\/hGLixaGQVxCJchcTmVHHzyVdoCOokE9cOXpf53arVHjfOagye+abd9zwQ6I2v77Iwil+Hkza1F5Nsbm+WRYZmwwo4TBlVwi8kyNzXhVH298UVvg\/zTBJsm\/GKgmI99\/u26kk4F0kFH5rLRjrkzt9C6LRqQwgIck5InAPEgIaouCFXev1SqUKfDk2W\/tZzQkFcO5Jc9NnVUtrboL+TyXCtJthosx646+aoXNIohk90y+5oWLO7EXkdKS1+dNX+WcLDdnCiXuX7IseJaTB7jmU0hfBO\/XH13MFS3Yf8rwWpNDiRPQ4Ebc5Qz\/rfqSPNbLhYUtCxVqw6lqWgBlEhDdFpJk5PqEOKTBO4tuYNWE7w1cqsgR8S5CwwzTMk\/bdBQVhxD5eHCQHMsvJCvkgfRBvFC2eczEsjMakCBSNune5dC\/6jfExsb2oDuCB4KBPzRVkYTJ2exbjTXj4DlGYRmL26FZPu8f369nb\/j0bsKmnko9aejiaOyuE3A\/PMIbJwfVC\/lQ+6iIN7UpJkK1pjLrh2Vqb8jWVz3BrWnNL8\/W9aH0tK2ffsyv+RdHczHJdZXDgHTd7nUz9y6BO1JfPTib13IaD+1xNy8oyH1zMP3F8SmfLQ0Gho1UIySo5CYDXXi9NXC5xsW3sqNIO2jJMamMkj57mH5I0JB3IAmusyvJPrFfe9LSj+37EQKN2p5NoxJEy4TazWBCMCNWZo1yOIW+ZKwpoXfcZrAIyCvCtiPUrjQPqGYJBvL0t9PZ\/S4GsSIwUxM78HIvjWSFgF\/5c5JHuNIJ0UYt0HJZGyrgfxmd31LxcEUDnsna8Re6C3wes58tvahUUj3lHkE7gXuS6HMtZSQUVAJqSfM26xJ27s9pmWXenaPRHzCp6Empd9D4nYKIzkMwAMFaCqU1lV2M1FbkxhWsvVJJb0KTADjAhbj6DfuiYB9mlYDcDZmaXMIAxYNJyOlYX67STMDn36T26uboccjup5mTlZasdmhmGXhbtLW+ALqpvX\/C1ZvvbaPu9gklZ+CPWyxy6qx4zwqzEFBvRDN8lg5p3NfyuTD1MZoefhngrQr4FiuC7O\/o+tnXq\/g8ZdKAJ0cq08hSjPILUv9vl+TbVmInI+K3r6OIHpUcXMQIIHDViJvNviWOULUA+51tPNeDkGFwz3iXp3MN6jwwq5NVJYoYGBzlJlDXhaBF5fwYhwalHnEr7b679RfG2U+E0\/QBnTL5QmpANPDXYJQb7eZD7FwdhAAeKGUCmsINl\/fCt09FixnU\/UdNYALnxv7bGtTXRERxRnBudV9Mkf+ro4tUHEAnEWFtq5HegQMgFsls656gwcXGUSL8RsXpKA7ElV5UfQ7hY+u16+HogV4M7eJKrV4azyzEJfDXR1ltfamn3wnla4kuDpKR7TUGSj0NKbo23+zfTpAQgKRvex5jBGsMUeX710SLCbFFsUP2SzC+XXLAE6rKBACKT\/Oa0MFo5YxRqZU61kBK9+BgN\/3NjMT\/cn043AyGSLXNiIigIUYrkNrpHuLl7PpmLfaoj+8RXNygLQuRZ8Wh5IkVRFnRPJI9GH3xdtjcDOtwaSAIY+VyyHGqSdfDWZQvLmvI4NzAX7TJtgv4qzHKltjjEgLn8xLnNSNXmSYcWSL23dj1J0\/PC2s0ji9Eal9GgeZJc0ZSUr0FlvBK5zGbcMhSAFmkVBrm2TcUCkItzd0cy70ClzPIGKvKztzsVljKHIQRgLPkzFSoWIVCHJhFLnjg8MlOjASo3XfSHuHViZL42EJGN42lWTLH+QgHkBW1u2oe7NG5HWI4hEmkr6DXJlKXZjRmaM0fhFd5sqjbUybh3spm+\/lHRvaKj9Ti539oi+69fxJ4uLA2msU9tjaWpSInyHCfOHQ5EgKTuF2yFvXcgHBjZ\/B72L9FawZIcFbMthp2AufiGpEulBW1InCc4IK5H6szSiVFZRrrb6ylFKQlILasys1FesJa5u\/9AykUAdR6riF\/TaC30QrAids4XLoWPI1ZXaBIkNYnkYlWqWbrab5PQZoDW3f9n1NTaGdjT5Hk92eUkkR7boRLIiE83nl86JA5N7m5djGVtKljG6rX8SN1u1rMhbcSYoQonBvybqjiV9OSZy0SoCOG9u\/PJiZomkcPzm4J7ubcusHCq00n3kAyMIecA4UI0hH7tPNY4n6znKrWNIZkoumN8AUcEvf+M4fKkeSFUGqgj9H1EJV3UIMcSV5G5ZcX+Os0bawl0d3yuKLZLWasrbM\/K2sdz9f7cXdUJFwHomyiLzvRw7Mg59ctWKt283clZHUcLxLL6A1COyfRibIb11MFtBTZTAw7i42v\/9ZBV0IxSGn\/2KJW34K3JE\/eU\/iFGywRT\/IgxB57lbof9jvxVoQi1qN7GjnUirauR3ZwBDQMpZUYiusrujJR\/vgY3IQEDdNLcmu2ibzrG6ecOz2wDw0BK6TBC0EcvgG5eAXHCAi1W7c6Ce7v8Htqi6kUAVddCcJUnr0MeJ9LVBp+oiixnuB5dZfEo2EpL1KvEEOLrs01L8Cl3ZTNj8Bj7S04EWxnCmeMz4gqyhru7sptaPSU4o\/4iEeuxx+dAq9HPDCS0I0EWrpWm2WMwfNirw1I1CYJoSPWhmCYkC2kM2KcYSmmw4sAAHgcF1YiHpvL8MfhnFkX1g==","iv":"55e7712163869193066346a7e9f331e1","s":"a89871dbbaf4db7f"}