Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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t6K35gbLCZ3YUgE8bvHzGxBN+mVM60cQScPLUxmIqWGhZBt+yLrr1sU13xMFwlt40dTgX6iyvLOW++dqcVgl8FhuJw6SAHt4zYbJps5wZDfT7NHCw0uiO\/H2dYPTKr6fvi3tnrSNY7bPTnaCjJFi7YM4gHZfSo70D\/lIa1fT1v\/GZKveKSFYwydy7WAgJjbtLVXgBoXEvqJCdO1BYSNDtkaEbuzhY\/lJmOxUgJbmTpFuzRwbiRp00TnwpxeejjLQU7+MHAG+dOkW0Cj2FYgFVDiaw4h3DoQ9JWEXZhmF62HC\/6Jvomrxu4zRCK5jUdx6Fu6\/CXN2EQP6mDqIEGiLtfi55VmT2E8JKwDu8916w9Aki8ifhYPeYIsdAy+vyrvClO8aA1kJkg8I4aWuJ87YE0BNpMYHdcCnTRfy2Dr9X2MqirMg8LVc+gbh4034Pgo+02tnQgHMvtXxvFHNzGvWIwTBjUjxt5jxIJdq2iCjEqxTDN3wBQC9va72YT+6hv\/2cs+ZZC4agQgGcrxGJ7jCie2mUCqbWaMwqADqqaKSc5Go4HohMaf0k0nLdW\/yanVbv6MytsBHvPDTAI8kMAGuWUR4U1CKsOqAcXTc3BnGw0a5boNHJK7D4fPE288JGQNBR+urK5lqIXdD3pQkP\/BPvcto8S6cSMLVMAG3ZPtIpsYaFYDb3qucJH12i\/7qp36Lrji2c3CBiuSDn3Zq1o6oI71AerA1NyuxIcVcJ2IaCzcj1+33weaxIzcBIcN8LVl+AJNIvg8xMBWa1zFt8WM0XPoa0HAVvd8K3FmsdNKqBLU5Olw6YXEttQoqMdp1z9R+MF1vauCtEulWnddbgX8VG+AFrPs8ekkAc6w9KZecynXgcw3N9yAZNRWZqaIkbZQFV3KW43jWRpVpkLNUKh8bEaVKCMZQfE7gJFEVmeF0EsL6qARaU0bBfYV8Xfy5RVRs1q2fv\/hRqyC5omlS4bfXr14RnK3IowK1YJ3U5LzX1ZK2+5kArygVNqSw1nK9FVXqbvQChViBlR1BzXsskagDMD13dZMhB1TJSIu3R3kAv\/uug2vENYMSrF\/mAcTEyUbXXNKr6awubiTBF84Ph5soXW2XLbw9kvxPckshVNWUAbAJWAYnc0SeZx9K70BCQtIxupyu+P7JT5dtozjwxnHHQ7nku66P12tV5a1mZAVHZGG0gi9i4fpl2MHqWabr0avf2wWjSYK7R3GNhubEJkNpeqDVisDim6sqH+Kg9e3zkV5WSDpzr1vmrj2LuBDRcVMX4Y3SLBnjEeNPe5Gthd6nEzOV93EbMYH2LXerg+E3A3pmS\/mDQWKCpP5VYtsUro2xBtbUTRmInOU5wwSpkQiFFWkbg10qq1DQSqzihKtS6aW5XsxlfeR\/H+snaeu6qYR7QdJvhfDWQpWiQDS0Q73rG41h1IaVUmzkELBqzOvMhH7ll8CpdFfKLr7+p3aowIVVgoF7fTIbGWoQCHn5X1S9b+F8F7spxYVPx1PxaFvUANoiYiJvUvT6Jl2XsfUTxNYUgk1xDS2QVZKLyefx60Iy\/hBTwC91CyQy996kEgoGsOLVzFW+KUB0L5UnjC39XX\/51AYbaCFVKxXOPhrPAelj1alpLrdTea2EzzZa1dICfHGAr1C\/dWYZX6\/wYitNvFor8N2tWxtsrrzdXNjRV3exQvQffx70WH1v0Hpi0zJi2fIf6cc2kkvfw1DmPPP4laG75AMVfsyKur72dfbpM+6\/OZdYaUBqzfDvMFGJY2eczA8nRUq5zB\/EcV8FBVNha6tYwaWx4CbaetqapWTOo6UVJfTVZha5X13pTuBeVm2M4Z8zvZdh6kxWHsPBPtcKpL6eSIoFjWwk3eFfl2aDh3XU\/HLVUnAT3BKOCcN6Q9a6MdqK9K1tWlLUXSu\/pDz2ryxkDxZpfQHUxnT3qJ5V9Y7Pep2\/k2hlRrrcC7IIoVuwqgF1vFHaxs5+aNwQGsoFdsycpAyB09D+GDC+bWdNFyEd1fP8Mul2c94NPZk6gSz4nQXu6iDK9WjwUxQBRKYc7kG7HZbhO8ECTUOYULZTcu7\/mPN1ggvcRLO5djqqQtL+9WJIvZw83rImNXbCTOdGEHGaGRyUfURAhoNHd8EuHENS\/JZ4tv1\/8QbftNMRvUdJROQ411p\/VRCNGlCNEz3pJeq0kxsmhG5okWh5MNZkWX0tNRcfpx\/y79yL1X6jVCBQrorblfkz4UYHVCz9ylnIhT8G1NMHdaZ6nsB5wwqtUfzUBaSfHUNdSIKbX5Ld5L0xWY4EsyLs+amZTpBctz1KSzUnbJut1i59GBxGE10wQT1Fs17iSl8KroVsOaIp9XxbbU+8XyKOEzkYqwf3jkpLbvhdmBegKDy3RnElrDPkWZn6aKiH8bC5WS+amHH7ntQVJHwBy5QhpOFd7FnxfNoGTiFHm78QJB3LB64q1HolZRUZ0BmLwLGuL8BSjel0IQgNvjbO05N3vZA4EbqMnD\/RJ8pNO3eHaRikj7yvB0GAFm5T9xbjS3vzP3\/X6ZVVjewQDKlfWBAT2Kp883JYePDLxpee6TnILrpjPEDZpxOjD6h+nV9Sh04bhJch3jYs8eyN13SoX9iDOQ2ikukILaNL7g+7PuStyUXwJM6nUMPM\/ywsjrYAPAJV7qYBPJWlaWpXCuXoLYcsEF66MmNfoP2PmTc53sPXRbO09JDar4BveQ6ILaF3o8QH9WGM33pcijgJclWLI61qnKipxudFNUo2h\/7V1YubGs8WhdId1NxkdDyHZOm7W\/CROURfZgM57ZCJj3oZXEmgtozv84yw5KjTOQ2mCfhqY46rPBgozNysXGKLAwNN8ndHs+KuoS00Q35C0Gw3wn5\/Odl01LgObEQ7ByCkQv7ReEncjoEREXcpYj9PooS01J20xtEC4RK3x20U+A2wLO8FGAa55+E3gmMwWIDnVyoBV33te1hs5nSAbeUTxOHQeeUtRnzgcdcC6HG0Gq97CuWpjgbcqNduQi4PO+qoXj8krUwklKHKAc9vUx7ls9l5Ci3UmreCA0nlDaH+SKVou7muYAhuqVfm6ZvE1GJQCVkc8QRHnAsKaHiHB6ixFSE6dplJdIlnNCvvQX\/fxRCqZD+3VM6qM6Ihe\/1JeNUsLIOPLNQpj5d8dw5sgtBaGsfq71AQnXZpRq0hsEH3FHQT7vqJ9X4U1gzilZdI2r5O2z63TXlnlzfWb7XhJEpi4xFeDwiNygadnAmc4mGDp99s3tE6lvKnVm1bWnn4YcOzxtPU2G+havqCcGvcL8gsmSQt2HMnbiyfLF2FyIgxm+2MAMJZ65Z5yBRcKP4hK7pFyeP\/RYeQZVAgsrH5AFLYcCSREwR1lQWHnO4jLAA5jPBcE+ZNojwBFgSug5j36xTqZVCRZmnsOLLHgr7y0NmhsxhRhidF255xjtkyvhZ\/Ch0sXJi5\/Q1ufa5v69SZWSVGuXR8BuVq2bcLdcO8yabwnjdEr1U0XX62kr5Ll\/cIyydNfeHb14xKn\/Uzh5jLC6okD0wnjfbT6GSY8JQbmI2oUdHxXdyvS6EdCAjk9w7eSUk3Ml+aVH4OX\/JoYRMyWTJ0Nh3prVJ6hZvymFohDIx\/ZYilzxttyl+OK45Xrk8YxB+aERm5+3ySbiZ5CiquJR\/v3+WezHrY5ecxIEGk\/v+mmNl7XCJXs9hE3j79c8RSJK\/dizmE1idmZWKoVSnzT+suTVsNDI6OWLa2w0yB2Iap9MNWviNa+EX9\/nNpOZS+QPQQAAY3U9xQl+yWosJpAPU2Qp4yb0lWJDt+C0Jr90bPIuW6q1YwkO6GNrLVFgVA27TXdRFW1yuhYnc06Xo5smY6XA12BCGe2g6Ua3BXHbl1Rfy81yjx9+M73R+jcJ52NsRubH5bZD9kEZ8GSb4G6of8MULoQs\/mZz+iCwJmH3MqRuoXLnSNTH4FwWrFPpoqoJqoNQWZSAQqSR3GS5ND0NTmkoBVwkBSLqWVd37hvhmARWgCX1z91hq7TYfMlUlsSLrO2ZHAm2XHRA2NPNPaUsvnvN8ZNYgzUgQdWwgE5nU2bV5Y\/Um5yJEOqTABE48edYZlxqiufpGTP7Jlxe7Q\/qaljsL4EbsRslnrhGkvaCgP2EXKbYXxxOlbgmqRm\/hauX6lTIc6hjjAwY1DFinaHNLv2pYtkhEQUGyTqrllpK0V0Y8UkYL4zp6Zkpb9Pc+LnIGoDCu2T6nnBSo4b4Nauz8E1ldgq3m2gHCTV5mOZZMZL4QR0sVMN6aWog4TAB0Yfl\/q7Tivvw7ywqbFRM5zDtNlkMqOwfmRh4WhPdMmjvSf4BS8G3B4ZuIx+QtPr9eoPpu4HywpD664FUHbG3dYhskEpryeAlApsfzHs\/cgp5vPS6V2UAMgL+6tvbdMOZBHG0DCkbYYKHQutikr8vtzW2850jpAQkPQYyJ02Om4Ev5XQ2YJTJYnyVJq6Zzt+LDOCUoTSx52gf51\/KNXFiDpExcSK+xpWxR5lY7KQniX4MCgjP+akgbZWcp6PquI0KEo0RcDWU1608pmsylu+8tAUwHskQyAaVCcDe6ULPAlDBUWe2KH1pf7a9rh9pPyUA0NC4NC9ZJvbAM3qYfCsyrJ2qkIa8hSzbJw6V032rvO5xgrdfofg+kzdvraK2ST27Cc\/SD+tP\/6Igu+99zWJCXDp0gNdC7\/+F2PIpZ2TpiJKYZJaqQIlDPOuDnmnpjmE\/3odWS+KX8qQwImy9qThzuwBguDsQlw8QJG66RrL\/JfxXhKk0XBi3q5aXAiWYm61Fp4jYBKni1e\/rN0yVcrv2LCrcmnJIpvaW3eyZ4cdTWFbd8M7+2VD1iGC+lDzYIoSwIeWQr3XicdzmxdArzaZOk7Dcw\/mqIJcM6mR0jDG+zZrvyTyDHRXk0GSDqF4BhmX6RGjFYgkqvvi09CSbJ\/957pl6RlA5IAuBNeJIObGLuagXvoqgc6CcE1WuJPqP\/k1fUo41scdrBKXSgehM6BW\/MMZWapD+jpP3w\/l8UW4s51xlro7cFzKE+vs8EkSA==","iv":"39591909ace5f343d20f9e46c869c4df","s":"abaf19af177766e1"}