Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"0a21f8c873bf9c10f1d50554fc745f8d","s":"7e6f8fea4b0c1b29"}